The Ultimate Guide to Voice Search Optimization

Today people use voice-based apps like Siri, Cortana, and Alexa to get the information they seek. The use of voice on devices enabled with voice assistant, Smartphone, or tablet is the voice search feature. This makes life simpler and accessible to the users. The voice-generated answers and actions allow people to relax and sit back when doing their research. Upon asking the voice search, they just not only show the simple page but also gives you the best responses.

How Voice Search Works?

For mobile SEO, voice search is an important topic as more users are embracing its power. This does not involve the use of eyes and fingers adding to convenience and usability. The major use of voice search is to gather information like the Google search. Ask questions to the voice assistant and get accurate answers with the standard search. The possibilities with voice search increase considerably in 2020, and this becomes the personal assistant. It manages to the diary, remind you of important events, even add things to the grocery lists when required. The Assistant and voice search features interact with businesses so it is important to make interactions easy for voice search to optimize business growth.

Revolution of Voice Search

A voice search feature exists and this grows significantly in recent times with approximately 50% of searches made with this feature in 2020. Recent statistics show that 50% of searches are through voice with 41% adults using this feature in daily life and 20% of mobile queries are through voice. There has been a steady development in the voice feature since 2008. Desktop users find this useful too with 25% of computer users doing voice searches with voice search and smart speakers.

Voice Search is So Popular! But Why?

You can use this feature to use the required information and accomplish task hands-free and effectively. Some common reasons to use voice search over keyboard searches include multi-tasking, immediate information availability, restaurant booking, and make daily tasks easier.

Why should You Go for Voice Search?

Optimizing the voice content offers multiple benefits to business owners. The primary focus is to become useful to the customer and save time. While AI has intelligence, this not only helps people find your business but also gives users accurate information, with low efforts. It is necessary to present information in time to the users when they need it the most and the robots can distinguish it easily. Others can take away the customers from you.

What is the Role of SEO in Voice Search Optimization?

The searches made through voice differ from typing and the results depend on the searches themselves. People search differently, more conversational and longer searches. The keywords for voice are different from voice searches. Conversational signifies that the used language is not computer-related. Approximately 70% of searches made by people are in the native language and this has an effect on keyword research and on-page SEO.

Besides being conversational and longer, the setting is convenient as well because people get results from voice search in public places. It is possible to do the voice search with GPRS technology. Google now shifts to a new platform, answer engine away from the search engine where there is no need to type the search and go to the website for the answer. You can get the answer right on the result page and it uses answer-focused technology used by Google for offering the search result through voice setting.

You have to learn the functioning of voice search and related optimization for additional content traffic. An early voice search executor gets multiple advantages over the competitors.

Voice Search Strategy and Your Business

The sole focus of marketers is on the voice search and the presence of a chatbot. The SEO dynamic role changes with increased voice assistant development and high search utilization. The other important things are Page speed, mobile optimization, snippet ranking, and schema. For the different things, the search by people is different.

Why Do Businesses Opt for Voice Search Optimizations?

Modern technologies shape life and make the process easy and seamless. With 45 M devices used for voice search assistants, businesses should stand unique before the competitors in future. This incorporates the use of search benefits in the online marketing strategy.

How to Optimize Your Website for Voice Search?

Final Words on Voice Search

Over the last few years, there is a rising trend in voice commands as more people are getting comfortable with the use of voice-based e-commerce to facilitate shopping. Today, this is the preferred way to search online and in the coming times, this would only expand. It is the time for action and businesses without a focus on the future consider this technology yet a gimmick. It is thus necessary for a business to have a roadmap to achieve SEO success with voice search in 2021.

Google Core Web Vitals: New Ranking Factors 2021

Google uses more than 200 ranking factors in their algorithm and the ranking algorithms are updated almost every day. Some of these changes are minor in nature whilst some updates may have a significant impact on SERP (Search Engine Results Pages).

In 2020, Google introduced three user-experience metrics – LCP, FID and CLS. These metrics will be known as Core Web Vitals and will be used in order to assess the overall experience of the users on a website. Core Web Vitals are going to have the final say with regards to a website’s Page Ranking.

New Ranking Factors Coming in 2021 – Core Web Vitals

Core Web Vitals

These new Core Web Vitals (user experience metrics) will not become a part of Google’s algorithm until 2021 (the exact date is yet to be released by Google). Some SEO experts have already started focusing on these changes in order to score perfect ranks, as these metrics define the user-experience needs that all types of websites are expected to fulfil according to Google. The Core Web Vitals are going to measure a website’s interactivity, visual stability and loading speed. These new signals will be used in 2021 along with other factors, such as mobile-friendliness, security, safety and number of pop-ups, when assessing the overall page experience.

The Old Page and New Page Experience

Google conducted extensive research over the years and tested the effectiveness of numerous metrics in measuring the users’ experience when interacting with a particular web page. Numerous metrics were primarily considered to be effective in measuring this factor during the research; however, most of them failed to generate the expected outcome. The Core Web Vitals are the chosen ones. Google finally found the metrics that satisfied all requirements.

According to Google, the Core Web Vitals will be able to measure the first impression of a user after visiting a web page. Google also claims that the websites capable of creating a positive first impression are 24% less likely to lose the users when a web page is loading. Therefore, Core Web Vitals are going to become important Page-ranking metrics.

The New Page Experience Ranking Factor

The New Page Experience Ranking Factor

What is Largest Contentful Paint (LCP)?

Largest Contentful Paint (LCP) is a user experience metric that evaluates the loading performance of a web page. This determines the load speed when the main content of the page has finished rendering on the screen.

LCP is going to use the following benchmarks for user-experience.

Google used the following metrics before LCP

However, all these metrics had some limitations. LCP is believed to be the ultimate find. It may not be perfect. However, Google believes this is the best measurement to find out how fast does a web page feel.

The largest content element (video/image/text) that is present on the screen takes some time to render. Google times the duration of rendering in order to calculate LCP. Google will switch to the next largest element as a screen’s composition changes when it is loading. Google continues this action until a web page has been fully loaded or until a user interacts with a web page. To improve the LCP, a website needs to fulfil the following demands.

What is First Input Delay (FID)?

First Input Delay (FID) is a user experience metric that evaluates the responsiveness of a webpage and quantifies the experience that users feel while seeking to first have interaction with the webpage.

It will use the following UX benchmarks.

It takes some time for a web page to react to a user’s first action (click/tap/keypress). This duration is known as the ‘First Input Delay’. FID is going to be measured in-field, as a user has to determine when to perform the first action in this scenario. FID is reported to substitute the Total Blocking Time (TBT).

TBT is the period between the first appearance of any content and the time when a web page become responsive. It may correlate with FID; however, TBT reports larger values. To optimize the FID, the focus is on faster web page loading by using less JavaScript or through code-splitting.

What is Cumulative Layout Shift (CLS)?

Cumulative Layout Shift (or CLS) is a user experience metric that evaluates the visual stability of a web page. This quantifies how much visible content shifted in the viewport as well as the distance the elements impacted were shifted.

It uses the following benchmarks to determine the user-experience.

If the web content does not stop moving or shifting even when a web page has loaded completely, then it may create a layout shift that is also known as layout Jank or Content Jank. It may be distracting and annoying for a user. When calculating the CLS score, the share of a screen that unexpectedly shifted when a web page was loading is multiplied by the distance it travelled.

For CLS optimization, it is essential to include size attributes for the images/videos. It is equally important not to insert new content on top of existing content for improved CLS.

Tools for Testing Core Web Vitals

Tools for testing Core Web Vitals

The following tools will be used in order to measure the Core Web Vitals. Some of these tools use field-data from real users and some tools simulate the user-behaviour within a lab set-up to measure the performance.

Page Speed Insights (PSI)

PSI measures the performance of a web page on two different interfaces – desktop and mobile devices. After the analysis, it suggests how to improve the performance of a particular web page. PageSpeed provides two types of data after the analysis – Lab data and Field data.

Chrome UX Report

Chrome UX Report measures the data collected from opted-in users in the field instead of measuring the data collected in a controlled environment. It measures various metrics such as FCP, DCL and FID. Chrome UX Report is a public dataset. It includes the data on real user-experience. It is possible to collect the qualitative dimensions of UX through Chrome UX Report dataset.

Web Vitals Extension

The Web Vitals are quality signals key. They are used to measure the ‘Core Web Vitals’ in order to provide instant feedback on layout shift metric, interactivity and loading speed. This extension is consistent with Chrome in how the aforementioned metrics are measured and reported to other tools of Google, such as Search Console or Chrome User Experience Report. It can capture LCP, CLS and FID. This extension has the following features.

Lighthouse

Lighthouse is an automated and open-source tool. It can be used to improve the quality of any web page. It is possible to run this tool against any web page whether it is public or requires authentication. It can audit a website to check its performance, progressive web apps, accessibility, SEO and various other features. Lighthouse runs a sequence of audits against a web page when it is provided with a URL. A ‘Reference doc’ explains the importance of each audit and suggests on how to fix an issue.

Chrome DevTools

Chrome DevTools is a set of tools for web developers. They are built into the browser of Google Chrome. Web-developers may use these tools to quickly diagnose an issue or to edit a web page whilst running a computer program. It is possible to quickly develop a quality website using Chrome DevTools.

Search Console

Webmasters can use the Google Search Console to monitor and to manage the websites through an official portal. This portal is full of useful statistics. Search Console works as a communication channel for Google and provides a set of tools for daily management. It is possible to learn how well a website is showing up on the search results using a GSC account.

Conclusion

By acting upon these factors, you can significantly improve website ranking and strengthen your branding, customer retention and sales. So, what are you waiting for, be ready to set out for these new ranking update and for any assistance feel free to contact KrishaWeb’s expert SEO and UX Developer Teams.

 

Google Update on NoFollow Links

Google has just announced an update for NoFollow link attribute on this 10th September 2019. And added two more attributes as new ways to identify the nature of links. This is in a bid to give value to and increase the understanding of the link graph. It marks the fundamental change related to one of their important signals used in the algorithms for ranking. From March 2020 onwards, the webmasters can give more information on the external links by adding rel=“ugc” and rel=“sponsored”. This works alongside the attribute rel=“nofollow” introduced approx. 15 years before.

The backlink profile of the site such as the quality and volume of links from referencing website correlates highly with related popularity along with related performance in the organic searches. This latest update is going to have a significant impact on the mode of calculation of link equity or popularity. It means that after March 2020, there is going to have a huge effect on the search engine ranking.

Three Types of rel= “ ” Link Attributes (NoFollow, UGC & Sponsored)

  1. rel=“nofollow” – this attribute is helpful when you need to link a page but do not wish to imply an endorsement such as passing along the ranking credit onto another page. Google introduced this attribute many years ago to combat UGC spam in the form of reviews and forum comments that used to affect the search result quality. Now webmasters can mark up the links from website sections and search engines disregard them after identification in algorithm calculations.
  2. rel=“ugc” – is the User Generated Content recommended for the links present within UGC as forum posts, guest comments and comments.
  3. rel=“sponsored” – this attribute is for identifying the links present on the site created as part of compensation agreements, sponsorships, or advertisements. This attribute helps to avoid possible link schemes to manipulate the site ranking or page rank and you can use it to flag such links. It hints that this is a sponsored link from some user-generated content.

How Nofollow Was Considered Before

Google introduced rel=“nofollow” to combat comment and link spams. This signified that hyperlinks with this rule applied would pass the zero SEO value. It in turn deterred the spammers from the abuse of forums, blogs, and other similar public websites. Google made the application of nofollow attributes necessary to paid for and sponsored links.

The main purpose of the attribute was to stop the link building manipulative behaviour and it helped to achieve the purpose even if this was not perfect.

The Purpose of Adding These New Links Attributes by Google

With the introduction of nofollow attribute, webmasters were able to mark links from site sections and the search engines could disregard it in algorithm calculations. This worked well until the next update launch the ‘webspam algorithm’ in 2012. The Penguin update targeted manipulative building of links by removing the ways via which the sites could manipulate the rankings like the use of low-quality directories and link farms.

While the sites had to give huge penalties, the webmasters discovered another lucrative income source that of selling quality links as sponsored content or marketing campaigns. Google brought changes in Webmaster Guidelines penalizing sites trading or selling links manipulatively. More sites adding the nofollow attribute to links compromised its link data. Genuine, need-based links were no longer considered as such affecting the output quality for the main algorithm and link spam.

With the new attributes as announced by Google, they want to improve data quality used within the machine learning search engine models. Automatic identification of UGC, passing on of the link equity, or disregard for sponsored links improves the accuracy of backlink graph of internet, rewarding the quality sites for their popular content.

The Impact of This “Nofollow” Update

Since the introduction of nofollow attribute, the links do not pass authority. Besides, Google does not count it as a factor to rank websites. As per the latest update from the search engine giant, nofollow links and the other two new attributes will find use as hints. They are going to use the link attributes for identifying the links they wish to exclude or consider from search. This way Google will have a better understanding and analysis of links in the system. They will also utilize the nofollow links to crawl and index.

Links have valuable information to improve the search and this improves the understanding of unnatural link patterns. With the shift to the hint model, there is no more chance of losing important information. This allows the site owners to identify the links that do not deserve the weight of the first-party endorsement.

How To Deal With Link Attributes After This Update

The sites that use nofollow attribute to block the sponsored links and mention their separation from the page linked to will continue to get support from the search engine. This means that there is no need for changing the existing nofollow links. One can use multiple rel value in links such as rel=“ugc sponsored” is a valid attribute as well hinting that this sponsored link comes from user-generated content. Use the nofollow with new attributes for backward compatibility with services not supporting new attributes and this still remains valid. Keep using the nofollow attribute as flagging links and avoid penalties for link scheme. There is no need to change existing markup and with systems appending this to the new links, the situation continues. For convenience, though one might switch to rel=“sponsored”.

Avoid probable link schemes with use of rel=“nofollow” or rel=“sponsored” for flagging the links. There is no wrong use of attribute except for the sponsored links.

Conclusion

Using the latest link attribute updates from Google facilitate better processing of links for web analysis. This might include own content when people linking to you use such attributes. The attributes nofollow, ugc, and sponsored work as hits to incorporate as per ranking requirements. For indexing and crawling, nofollow becomes hint from March 2020. Reviewing the backlink profile and comparing it with SEO competitors seems like the right place to begin. This way you can understand potential influences on the site.

How to find SEO Clients?

In the competitive SEO industry, it is the priority for every SEO expert to acquire a higher number of leads. If a business gains a decent presence on leading search engines, then you can get well-qualified SEO leads that turn into customers along with a large number of free traffic. Therefore, it is extremely important for businesses to generate a higher number of leads, as it is synonymous to commercial success. This is not an easy task. However, there are some result-driven strategies that you may use to generate more leads for your company along with acquiring new clients. The following tips explain how to get SEO clients in this competitive world of commerce. These strategies are practical and straightforward.

Five Proven Methods

Reach Out through Popular Social Media Platforms

Reach Out through Popular Social Media Platforms

The popular social media platforms, such as Facebook or LinkedIn, are relevant to SEO, website performance and business growth. You may reach out to thousands of potential leads by actively participating in the business/professional groups present on the social media platforms. You may share your experience and expertise in SEO within the group in order to attract new clients.

It may not be possible for you to make a direct approach, as a social media platform may disapprove of this method. However, you may give a hint of your expertise and success. For example,

You may mention your experience to other members of a group with regards to handling different types of SEO projects. It is equally prudent to talk about the successful outcome of the previous projects.

This approach enables you to inform the other members of a group regarding your expertise and experience without violating the rules of social media platforms. After communicating with you, some members may contact you in order to take your advice on SEO. You may use this opportunity to persuade and convert the members into paying customers.

Attending Relevant Gatherings

If you learn about an event that may help you acquire new leads, then it is prudent to attend those gatherings. This technique enables you to come in direct contact with potential clients. However, it is essential to pitching potential clients according to their unique requirements. For example,

You may tell an individual who is in urgent need of SEO related services regarding your experience in this field along with the success of your previous projects. This approach is likely to generate positive results if you want to convert an interested lead into a customer.

However, this approach may drive off a potential client who is not ready to retain the service of SEO experts. This individual may need to learn in details about the SEO before making any decision. In this scenario, you may offer to send e-books on SEO or other lead magnets in order to nurture a potential client’s interest and to convert him/her into a customer.

These two approaches may help you generate a higher number of leads and to get local SEO clients.

 Finding Poorly Optimized Websites through Research

Optimized Websites through Research

The poorly optimized websites appear on the later pages of leading search engines, such as Google. You may take advantage of this information. You may start checking the websites present on 9th or 10th pages of Google or other search engines and may move to other pages. These poorly optimized websites can surely benefit from the assistance of an SEO expert.

If you want to know how to find SEO clients, then this result-oriented method may become extremely useful. You may get in touch with the owners of these websites and pitch your service. You may even send an e-mail to the website owners highlighting the basic optimization problems if you can identify these issues. This method of pitching is more likely to convince clients who need professional and updated SEO services for improved visibility.

 Attracting Leads through Quality Content

Attracting Leads through Quality Content

It is a prudent idea to invest in inbound marketing if you are worried about how to get more SEO clients. The informative and relevant long-form content types, such as blog posts, containing updated information are likely brought more traffic and leads to your website for months or years. You may consider the following options in order to generate sustainable leads for your website through inbound marketing.

 Buying Leads

 Buying Leads

Most SEO agencies focus on generating more leads instead of purchasing the leads from a database. However, this method may become your last resort if you are struggling to find SEO clients. It is essential to remember the following points when purchasing the leads.

  1. It is prudent to selectively purchase the leads, as it saves you from thousands of dollars’ worth of unnecessary investment.
  2. It is equally essential to select a vendor that allows you to filter the database using different criteria in order to identify the leads that are likely to convert.
  3. It is prudent to purchase the leads from a reputed vendor, as they guarantee a certain level of accuracy.

Conclusion

You may benefit from the five aforementioned tips if you are looking for an effective lead generation process. You may implement these techniques for quick as well as long-term results according to your necessities.

Local SEO for Ecommerce website

All SEO experts are well-versed with the most advanced and updated SEO tools and tricks to empower your business for moving it higher-level in terms of drawing more customers and revenue generation.

The most necessary component in local SEO listing is your business’ online citations that allow you to easily manage your customers without requiring to individually make alterations to every separate listing.

Should Your Business Bother About Local SEO?

As per research conducted by MOZ, it has been observed that local citations are the 2nd most prominent factor influencing the ranking for local SEO visibility in the search results. This is the most important and widely appearing local search results that display the map and listings underneath. Proximity is the only other search factor that outpaces local citations.

Although having a business listing cannot alone bring much SEO difference, your business must be the same in all your citations. The crawlers will not be confused and would identify you easily. Your customers would search for any service or product they would mostly look for a local enterprise. If your enterprise doesn’t appear there, you miss out a huge chunk of potential customers. It shows how important it is doing your local Search engine optimization through your business citations.

Add a Name, Address and Phone Number

15The name of your business is of utmost importance, but it alone is not going to make you visible. You must add two other important elements of your business’ citations – your address; and your contact details.

You might change your phone number or address or shift to different premises, but do not forget to change this information on the internet.  If you forget doing so, it might be tough for the crawlers to find you. It may result in reduced local visibility.

You must also remember to keep your name address and phone on almost every individual page of your website. Placement of it could change as per your choice but make sure it is clear, visible and same with the all other information on your business listings.

How to Update Local Citations?

You can update/change your local citations on your own also. You might find some difficulties if you are not expert with SEO rules. It might not be an easy task for someone who is a novice in SEO. You need to manually create your own citations where you would require you to go through the entire process of creating an account i.e. providing all of your data, verify your address and contact details, formatting photos and logos if any, through postcards, verification calls, and text messages. The entire process is tiring and most time-consuming. Better to hire a local SEO service provider and relax to get the work done in minimum time.

Must-Have Local SEO Services

You can opt for a professional and reputable local SEO solution provider agency for getting the most suitable and optimized Local SEO done. You must cross-check and confirm the below-listing services from your hired Local SEO service provider:

We, at KrishaWeb, have been offering local SEO service to our worldwide clients at a competitive cost. It will not only help you save your lot of business time, effort and hassle but it will also optimize your local ranking and will make your business easily visible to your local customers.

Google is using more than 200 signals to rank the website in SERP and make more than 500 changes in ranking algorithm each year. Organic search traffic is one of the biggest sources of conversion for any website. Marketers use the organic search-marketing channel to get better ROI for their business.

Recently SEO team at Clarity has analyzed over 2 billion impressions and 2.6 million clicks of more than 400 different clients for the last 90 days. The report from the SEO Clarity team suggests that ranking comes first in search results for any keyword gives you the highest click-through rate that is more than 20%. Website on the 9th position for the same keyword has only 3% CTR. While in case of mobile search model, the website which is ranked first have the CTR of 37% and the second position website have only 9% click-through rate via organic search result. There is a huge difference between the click-through rate of first and second-ranked websites and that keeps on increasing as you go down in the ranking positions. This is why it is important to have a top position in SERP.

This is the basic SEO audit that can help you to improve the website performance in SERP.

Make sure your website is accessible by Search Engines

What if you have created a beautiful website with great content, but search engines can’t find it? This is a silly mistake that can cause bigger damage to the business. To check this write your full website address followed by /robots.txt and press enter. This will give you the list of URLs, which you have blocked from getting cached by search engine crawler. Make sure you have not restricted crawler from accessing your website’s important pages. Another important thing is to get your website verified in Google Webmaster Tool. You can check the website performance and other technical aspects of website configuration via Google Webmasters Tool. Create the HTML sitemap of the website and submit it in Webmaster tool. It will help web crawlers to find important pages easily.

Is your website properly optimized for SEO?

The next thing you need to check is the website competency for Search Engine Optimization. There are several different aspects like on-page optimization, website content, Design and layout, backlinks and website user experience that define the website competency for SEO. Make sure that you have done on-page optimization properly. Proper on-page optimization includes webpage title and meta tags, proper use of header hags, keyword density, image optimization etc. Website content is another important aspect of SEO. Website content needs to be unique and user-oriented. SEO success depends on how users feel when they visit any page of your website. Better user experience means more returning visitors and more returning visitors means improved conversion rate.

Is your website design responsive?

Gone are the days where people tend to have two different websites for desktop and mobile device. Responsive website design is the need of the current web world. More and more people are using mobile and tablet devices to access the Internet. This is the reason, having a responsive website can be a very effective marketing strategy. You can target both the desktop and mobile device users if you have a responsive website designed. Google considers mobile experience as a ranking factor. So having a website that can provide the consistent user experience to desktop and mobile users and can also help you in your SEO efforts.

Check your website backlink profile

Backlinks are still an important factor to get better ranking. Google has become very strict with the backlink policy after the Penguin algorithm update. Penguin algorithm works to identify the websites having spam backlink. Another important aspect of backlink analysis is Relevancy. As more website from your industry will point to your domain, the better ranking you have for the targeted keywords. Tons of backlinks from the non-relevant website could be the cause of website ranking drop or penalty.

No one can accurately predict how long optimization it will take to get the top ranking position in Google organic search result. But if you do the right things that can definitely speed up the process. What are the other important aspects of getting improved ranking in search result?

Share your ideas with us in the comment box below.

Link Building and Content Marketing

Why Links Are Still Relevant?

In spite of all the changes in Google policy and the strict rules, one cannot announce the demise of links yet. They still have their relevant place when it comes to search engine rankings and providing the right exposure to web pages. Unless Google removes this metric completely or at least downgrades it, one cannot ignore the relevancy of LINKS.

Here Are Some Reasons to Keep on Using Them.

How to Approach Any Link-Building Project?

To get the best results from link-building projects, you need to get your approach right. Treading carefully is most important, especially when third-party providers are involved. Provide value through both target and source sites, implement tight parameters, and ensure best link juice sourced from the best quality sites.

Which links are ideal? You can use link analysis tools to make the right choices. Nowadays, many are available, but be ready to pay money for them as these are not free. Analysis tools rank the sites based on the quality of associated links. When selecting links, be aware of three things above everything else,

  1. Link Quality: Use link Analysis Tool for this
  2. Link Quantity: More the spread across site’s pages better it is
  3. Link Source: Spread links across varied channels as Social Media, Blogs, & News

How Both Link Building and Content Marketing Work Together

As mentioned elsewhere, link building and content marketing are the two sides of the same coin. Both of them can work in tandem to ensure the best results for your SEO. One can consider these as a continuum. You could always optimize specifically for one or other, but combining both offer tons of advantages.

Every SEO strategist requires linkable assets for building effective links. It is quite easy to find such assets through successful Content Marketing. This leads to EFFICIENT, EASY, and ORGANIC link building. Similarly, to find success with content marketing you require effective links that can give it the visibility it requires.

So, link building will achieve this purpose by lending to your content both EXPOSURE and VALUE. As you can see, both these fantastic SEO concepts are never at odds except in your mind!

Realistic Link Building Strategies

The link-building world has evolved much from the days when few directory submissions, dropping comment links, some paid links, followed by ranking for keywords was enough. Stakes of the game for SEO specialists have gone up TODAY! But Where There Is a Will There Is a Way!

So, here are some realistic link building strategies that work while remaining on the right side of Google!

Link Building and Content Marketing work very well together, but each also has a separate entity. Keep this in mind and strategize accordingly to get the best results from your SEO endeavours.