--- title: "Landing Page Optimization Tactics to Increase Conversion Rate of Your Website" url: "https://www.krishaweb.com/blog/increasing-conversion-rates-through-landing-page-optimization/" date: "2015-06-15T13:33:51+00:00" modified: "2022-03-24T11:53:21+00:00" type: "Article" resource: "https://www.krishaweb.com/blog/increasing-conversion-rates-through-landing-page-optimization/" timestamp: "2022-03-24T11:53:21+00:00" author: name: "KrishaWeb" categories: - "Search Engine Optimisation" tags: - "Conversion Rate" - "Conversion Rate Optimization" - "Landing Page Optimization" - "Website Conversions" - "Website Landing Pages" word_count: 687 reading_time: "4 min read" summary: "Do you know that all your hard work in creating successful PPC strategy and time invested in campaign optimization can turn into worthless if you are lacking in creating great landing pages that co..." description: "Follow this simple guide of proven Landing Page Optimization techniques that helps you increase conversion and ROI." keywords: "Landing Page Optimization Tactics, Conversion Rate, Conversion Rate Optimization, Landing Page Optimization, Website Conversions, Website Landing Pages" language: "en" schema_type: "Article" related_posts: - title: "Top 6 Conversion optimization myths you should know" url: "https://www.krishaweb.com/blog/top-6-conversion-optimization-myths-you-should-know/" - title: "7 Landing Page Optimization Tips For Your Website SEO" url: "https://www.krishaweb.com/blog/7-tips-for-landing-page-optimization/" --- # Landing Page Optimization Tactics to Increase Conversion Rate of Your Website _Published: Monday,June 15, 2015_ _Author: KrishaWeb_ ![Landing Page Optimization to Increase Conversions](https://d1hdtc0tbqeghx.cloudfront.net/wp-content/uploads/2015/06/10085717/Increasing-conversion-rates-through-landing-page-optimization.jpg) > Do you know that all your hard work in creating successful PPC strategy and time invested in campaign optimization can turn into worthless if you are lacking in creating great landing pages that convert well. ... ![Landing Page Optimization to Increase Conversions](https://d1hdtc0tbqeghx.cloudfront.net/wp-content/uploads/2015/06/10085717/Increasing-conversion-rates-through-landing-page-optimization.jpg) Your landing page is the final destination and works like a deal closer to your campaign. You have to put enough efforts and energy until it starts generating satisfactory conversions and ROI. In our last post “[**integrating A/B Tests in PPC**](https://www.krishaweb.com/blog/a-crucial-role-of-ab-experiments-for-successful-ppc-campaigns)”, we mentioned testing your landing page as well for better results. Today, we are going to explore certain options that can help in creating a better landing page. ### Above the Fold Scenario ![](https://d1hdtc0tbqeghx.cloudfront.net/sites/536207e0e52e306190000002/assets/557ed2b4e7a3881ff50666aa/above_the_fold_landing_page_optimization.jpg) Above the fold is the section of your website which is visible without scrolling when the landing page loads in the browser. The space above the fold section has to be utilized very carefully and creatively keeping in mind your campaign goals and objectives. As above the fold, the section is going to load first, any element presenter in your above the fold section should truly engage your visitors and encourage them to learn more about the services you are offering. Also, if possible, try to avoid high-resolution images or video above the fold section, as it may become real obstacles in page speed and you may lose visitors’ interest. Try to integrate elements that represent unique customer value propositions that your business offers and interactive elements that bring visitors closer to dealing with your website. Read on for recommended elements for [***optimizing landing pages***](https://growthhackers.com/articles/7-landing-page-optimization-tips-for-your-website-seo) in our next points ### List of Key Elements but Not Limited To - Headline & Subheadings - Points beneficial to your customers - A quick inquiry form - Live chat options - Click to Call button - Request Call back - Newsletter Subscriptions - Unique business propositions & offering - Business location with map pointer - Social media sharing buttons - [Short Introductory Video](http://krishastudio.com/service/corporate-video-production/) ### Personalized and Tightly Themed as per your Marketing Initiative Designing a landing page isn’t just about adding eye-catchy elements and a creative sales pitch, the context of the landing page must match with your marketing campaigns. Let’s say you have a shoe store promoting the various brands of shoes and also set up an ad group for each brand. Now, instead of setting up a generic landing page that has a shoe of all brands which users need to filter, try to set a filtered page that is associated with each brand. This will reduce one step in the conversion path and help you to present personalised products associated with each ad group. The more personalized and themed your landing page is, the chances are higher to generate more leads. ### Create Rich Visuals for Your Landing Page It’s one of the most common mistakes, marketers make while creating a landing page. Due to the trend of squeeze pages in affiliate marketing, lots of people are depending on the similar style and structure for PPC landing page as well. There is no doubt that squeeze pages are one of the factors behind the success of affiliate marketing, especially in the case of digital products, but when it comes to selling products or services that require good investment, depending on squeeze pages isn’t a good idea. So, instead of using some sort of web application or tools to create your landing pages, hire a professional graphic designer to convey your marketing message and use high-quality graphics that don’t look like squeeze pages. Each and every small to a big element of your landing page must have a professional look and should contribute to bringing more engagement with your visitors. Especially in the service industry, it is necessary to create pages for each individual service with content personalized to that specific service. ### Optimize Conversion Rate with Continuous Analysis In our previous blog, “[**it’s all about tracking**](https://www.krishaweb.com/blog/tracking-it-correctly-calls-events-click-to-calls-leads-and-much-more)”, we have explained how you can and how you should track the different elements of a landing page. Once you figure out the right design and structure of your landing page, don’t forget to track all the elements you can. Once you have enough data into your analytics tool for your landing page, you should be able to conclude the performance with the help of real statistics on total conversions received and that way concludes the performance of the landing page in terms of ROI. --- _View the original post at: [https://www.krishaweb.com/blog/increasing-conversion-rates-through-landing-page-optimization/](https://www.krishaweb.com/blog/increasing-conversion-rates-through-landing-page-optimization/)_ _Served as markdown by [Third Audience](https://github.com/third-audience) v3.6.1_ _Generated: 2026-07-17 04:56:55 UTC_