A magnet is known for its capability to attract the ferrous elements. In marketing, ‘Lead Magnet’ is a term that is used in order to describe the technique of gaining the contact information of the prospects. The eBooks/whitepapers/templates/podcasts and other types of downloadable content can be used as lead magnets. It is also possible to

You have showcased your business products and service on the company website. Good… But nowadays, that is not enough! Buyers may look for additional data pertaining to your product but unable to get them online. You should think about the buyer’s journey and try to make it as simple as possible. So, you may try

The term ‘Buyer Persona’ has become popular over the past few years; however, only a few marketing professionals understand this term. A Buyer Persona represents the behaviour of the target customer of a company or business and enables a business owner to build an effective marketing strategy or make productive changes to their earlier decisions.

Inbound Methodology is a process of turning visitors into customers and promoters of the business. In this era of the internet, this marketing method is becoming a successful and effective tool to ensure business growth and creating a solid online presence. It has become possible due to the shift in how people are using the