Inbound Marketing

It is not easy discovering purchase-ready customers; however, lead-scoring can help you in this regard. It is important to remember that only 4% (approximately) of the visitors to your website may be ready to purchase. Therefore, if you invest one dollar per visitor for conversion, then only 4% of this investment is worthwhile leaving you

Inbound marketing has become a trusted process for generating more qualified leads and this has increased the need for using proven lead nurturing tactics. And these tips to run a successful lead nurturing campaign will definitely work for you. Let’s take a deep dive… Since 10% of inbound leads are willing to purchase your product,

Sales or marketing funnel has been in the practice over the decades. A lot of business organizations have taken the help of this sales funnel. But now expert marketers are saying that creating a strategy for the sales funnel is an old school task. In order to get the best business benefits, now companies

We usually see that “Big Brands” win the race in any industry (Reason! Why they are ‘Big’ Brands? What make them Market Giant? Let’s See). Their behavior of dominance depends on their marketing efforts. They have successfully reached to the heart of their audience. They have created trust factors and visual empathetic stories. Yes a “Story”,

A magnet is known for its capability to attract the ferrous elements. In marketing, ‘Lead Magnet’ is a term that is used in order to describe the technique of gaining the contact information of the prospects. The eBooks/whitepapers/templates/podcasts and other types of downloadable content can be used as lead magnets. It is also possible to

You have showcased your business products and service on the company website. Good… But nowadays, that is not enough! Buyers may look for additional data pertaining to your product but unable to get them online. You should think about the buyer’s journey and try to make it as simple as possible. So, you may try

The term ‘Buyer Persona’ has become popular over the past few years; however, only a few marketing professionals understand this term. A Buyer Persona represents the behaviour of the target customer of a company or business and enables a business owner to build an effective marketing strategy or make productive changes to their earlier decisions.

Inbound Methodology is a process of turning visitors into customers and promoters of the business. In this era of the internet, this marketing method is becoming a successful and effective tool to ensure business growth and creating a solid online presence. It has become possible due to the shift in how people are using the