Paid marketing

Google has recently announced that advertisers will have the control over the Gmail ads from now onwards. Gmail ads feature has been under testing since 2013 and finally Google has made this rich and interactive ad format available for all advertisers through their AdWords account. ...

Good news for the eCommerce retailers from the Google AdWords. Google is going to implement new automated shopping extension for the Product Listing Ads by the end of September 2015. This new extension is going to be replaced with the current Promotional Text feature in shopping ads. ...

Google has launched the AdWords App to help Android users to manage their campaign from anywhere using the android device in last March. Android users can make necessary changes in the campaign setting using the AdWords App. The company has made some improvements in the App and updated it with new features to make it more effective. ...

As an advertiser, it is important to get the insight for all clicks and conversions. The conversion can be happened in any way, by phone calls, site visits, in-app conversion or it may completed by using different devices. Now, Adwords can show you more insights about conversions that happen between mobile app and web. ...

As Everyone knows that Google continuously puts efforts for better search result and focused on improving user experience and performance. ...

When it comes to PPC, you won’t get success in first shot or it is almost impossible to call any campaign a perfect unless you are running it for a long time and had done lots of experiments and found a magic trick to get best out of it. ...

Today, we are going to discuss about different ways of creating Ad Group based on your campaign property and will describe the benefits of each in brief. Creating structure of your campaign with intense categorized ad groups will help you to monitor your performance smoothly and brings efficiency in day to day management task. ...

Today, we are going to talk about four Adword features that you may not be utilizing in your campaigns. If you have a decent budget in your hand for PPC, these are the features that can work better for your business. ...

As we always said, experiment is the key to success in PPC campaigns. Due to the auction system which provides unlimited possibilities on real time target and bidding, relying on things suggested by the so called PPC guru, is never going to get the desired result for your business. ...

The success of your paid marketing campaigns depends on the ROI driven by each campaign and measure ROI correctly, it is necessary to implement a perfect tracking system with the use of web analytic tools like Google analytic. ...