Every online merchant site needs to make sure that clients can effortlessly interact with the products. It is equally essential for the websites to familiarize a new client/customer with their products/services attractively and lucidly. A web-designer or web-developer is supposed to consider these vital factors when working on a project. The ‘usability practitioners’ can help these professionals reduce the risks due to flawed decisions. The ‘usability experts’ validate the design to maximize the usefulness of a product/service. The UI/UX design services create usability reports to help the developers/designers understand the research results. A few tips may help the ‘usability experts’ create actionable and comprehensible reports for website developers/designers.
Core Business Objectives
Businesses invest in ‘usability analyses’ to reach their goals as quickly as possible. The usability-experts may build a direct link between reaching the commercial goal and resolving the usability issues on the reports. The experts can align the usability insights with the main business objectives after having a complete understanding of the clients’ demands.
The vague information on the usability report may lead to confusion amongst the web developers/designers. In this scenario, a developer/designer may ignore the report or may try to resolve an issue that requires no correction. Hence, it is crucial to include the usability findings as clearly and specifically as possible. The usability-expert may clear the context for any issue after mentioning it in the report and give developers/designers a clear idea.
Blaming the Design Instead of the Users
It is crucial not to blame the users when generating a ‘Usability Report’. This may shift the focus from the problems within a design to the users. It is an unfavourable outcome. It does not clear the problem to a website developer/designer and the problem remains uncorrected. An experienced ‘usability practitioner’ always tries to improve the comfort level of users.
Excessive Focus on One Issue
If a ‘usability practitioner’ is engrossed in the details, then he/she may lose sight of a bigger problem. For instance, it is easier to make a general recommendation about the factors that may improve the user experience. However, it may become hard for an expert to notice that the entire user-flow is unsatisfactory to users’ expectations. In this scenario, a detailed analysis may prevent a usability practitioner from noticing the actual flaw.
Inclusion of Redesigning Recommendations
An experienced ‘usability practitioner’ can make useful recommendations to resolve any issue. His/her first-hand knowledge regarding the issues can help him/her make practical suggestions. However, a practitioner may remember some basic steps when suggesting any solution.
- He/she may avoid making indistinct proposals and may clarify every step of the suggested solution.
- He/she may avoid making recommendations based on best practices or reference studies.
- It is equally essential to avoid obscure terms and use the words that everybody understands when creating a report.
- A practitioner may discuss the solutions with the team of developers, designers or sales/marketing professionals. The suggestions from other professionals may help a usability-expert device a practical solution.
- A usability-expert may even sketch the suggested points for better comprehensibility.
Contribution of Others
To create a feasible usability report, a usability practitioner may follow two simple steps.
- An expert may ask the product managers, designers or marketers regarding their expectations before performing any test.
- The usability practitioner may invite the stakeholders or the members of different teams who are involved with a project to observe the usability testing session. A practitioner may receive useful suggestions from other professionals after this session.
Curtailed & Focused Reports
A usability expert may overwhelm the readers after putting excessive information in the usability report. The readers may lose interests whilst going through a long report and may miss vital suggestions. They may start reading the report with interests, however, may not go through the entire report. Hence, it is prudent for a practitioner to keep the reports curtailed without excluding the vital problems or missing vital recommendations for repairing.
A usability expert may find a variety of problems during usability testing. If he/she does not prioritize the problems, then a team of web developer/designer may need to check all the issues. It is a time-consuming task. Hence, it is prudent for a usability practitioner to prioritize the problems depending upon the urgency. A practitioner may use the suggestions of stakeholders and product team to determine the priority of every problem.
It is not enough to include the problems found in usability testing. It is equally essential to help readers connect with the report. A usability practitioner may include video clips of test participants to demonstrate the problems. He/she may even record the quotes of the participants during the testing session and may include these quotes in the report. These innovative approaches may help a usability expert leave a powerful impact on every reader.
A usability practitioner usually creates a report for business stakeholders and developers or designers. In this scenario, it may be prudent for a practitioner to create personalized reports for these groups. The report for developer/designer may include more technical terms. On the other hand, a usability report for the stakeholders may include a list of prioritized problems.
It is not enough to run a usability testing and to send an e-mail that includes a usability report. It is equally essential for a usability practitioner to ensure that every member of the team reads the report and understands the problems. To familiarize every individual with the findings of the usability.