A ‘sticky’ website is a website that is capable of enticing visitors to stay longer than the usual span of time and is capable of encouraging visitors to return in the future. Removing the date from the blogs is considered to be a useful technique if you want to achieve the result. However, it is a controversial issue and there is support for both “in favour of using the dates” and “against using the dates” on the blogs.
Let me acknowledge you first, adding a label of “DATE” is the choice of individuals. In some cases, it’s beneficial and on opposite side it may harm, too. Majorly, choice depends on the content what you are opted to publish…
Viewers can easily distinguish recent blog-posts from the old blog-posts whenever you date a blog-post and this distinction may become harmful to your website if you post time-sensitive blogs. In this scenario, the viewers may leave your website without reading a blog if they notice that a blog-post is old.
For example, a blog on your website may deliver some tips to the viewers on a particular issue. These tips may have been relevant in the past and are equally relevant at present. However, if a viewer notices an earlier date on the blog-post, then he/she may consider that these tips are outdated and may leave the website without reading the text.
Therefore, it is prudent not to date a time-sensitive blog-post. However, removing the date may not adversely affect the websites with evergreen blogs; although, it is hard to predict how many viewers will consider a particular blog to be evergreen. Adding dates to the blogs may have positive effects in some scenarios. The following examples may shed some light on this matter.
It may be possible to enhance the user experience in some scenarios using the date on blogs. However, displaying the dates on Google’s SERP may adversely affect the online traffic and keyword ranking of your website. Hence, it is prudent not to show the dates to the search-engines even when it is shown to the users. You may even feature the date when you last updated a blog instead of featuring the time when you posted a blog. When dating a blog, it is equally important to consider how frequently you are planning to update this post. If you frequently post updates, then using a date on the post may benefit your website.
Let us know whether you show the date on a post or not, and what method you use if you display dates to the user but hide them from search engines.