Local business optimization is the need of the hour for any business nowadays. 73% of the online activities are related to local content and ‘near by’ searches has increased by 34x since 2011. All these statistics prove the dominance of local search in today’s search industry. Google has recently revealed three major factors that define the local search ranking. Google local search ranking majorly rely on Relevance, Distance and Prominence. Here we have discussed, how these factors affect the local search ranking. We have also discussed seven proven techniques that will help you achieve improved search ranking in 2016.
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