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Buyer’s Persona

  • Buyer Persona

    What is Buyer Persona and How to Create Detailed Buyer Personas?

    Wednesday, May 20, 2020 / Inbound Marketing / KrishaWeb
    The term ‘Buyer Persona’ has become popular over the past few years; however, only a few marketing professionals understand this term. A Buyer Persona represents the behaviour of the target customer of a company or business and enables a business owner to build an effective marketing strategy or make productive changes to their earlier decisions.
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