• The Definitive Guide to Lead Scoring

    Wednesday, Feb 24, 2021 / Inbound Marketing / KrishaWeb
    It is not easy discovering purchase-ready customers; however, lead-scoring can help you in this regard. It is important to remember that only 4% (approximately) of the visitors to your website may be ready to purchase. Therefore, if you invest one dollar per visitor for conversion, then only 4% of this investment is worthwhile leaving you
  • 10 Proven Lead Nurturing Tactics For Successful Lead Nurturing Campaign

    Tuesday, Jan 19, 2021 / Inbound Marketing / KrishaWeb
    Inbound marketing has become a trusted process for generating more qualified leads and this has increased the need for using proven lead nurturing tactics. And these tips to run a successful lead nurturing campaign will definitely work for you. Let’s take a deep dive… Since 10% of inbound leads are willing to purchase your product,
  • What is Lead Magnet? How to Create Effective Lead Magnets

    Wednesday, Aug 12, 2020 / Inbound Marketing / KrishaWeb
    A magnet is known for its capability to attract the ferrous elements. In marketing, ‘Lead Magnet’ is a term that is used in order to describe the technique of gaining the contact information of the prospects. The eBooks/whitepapers/templates/podcasts and other types of downloadable content can be used as lead magnets. It is also possible to