Digital Marketing Executive
Educational Qualification Required
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Postgraduate qualifications (MBA) in Digital Marketing or related fields are a plus.
Experience
- 1-2 years of experience in Digital Marketing, preferably in a similar industry.
- Experience with SEO, SEM, social media, and content marketing is essential.
Responsibility
- Plan, execute, and monitor digital marketing campaigns across multiple platforms (Google Ads, Social Media, Email Marketing, etc.).
- Develop and implement strategies to increase website traffic, engagement, and lead generation.
- Conduct SEO audits and optimize website content for better search engine rankings.
- Manage and create content for social media accounts (Facebook, LinkedIn, Instagram, etc.).
- Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics and other tracking tools.
- Assist in the creation of monthly reports to evaluate campaign success and suggest areas of improvement.
- Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.), optimizing for budget and performance.
- Collaborate with design and content teams to create digital assets and marketing materials.
Skills Required
- Strong written and verbal communication skills.
- Expertise in SEO, SEM, and content marketing strategies.
- Strong analytical skills and experience with Google Analytics, Google Ads, and other marketing tools.
- Ability to manage multiple projects simultaneously.
- Creative mindset with a passion for digital marketing.
- Ability to work independently and as part of a team.
Required Tech Skills
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Advanced knowledge of SEO tools (Ahrefs, SEMrush, Moz) and Google Analytics.
- Experience with Google Ads and Facebook Ads Manager.
- Familiarity with social media management tools (Hootsuite, Buffer, etc.).
- Knowledge of email marketing platforms (MailChimp, HubSpot, etc.) is a plus.
