About Divine You
Divine You Wellness is an overall self-care and development mobile application. The application is the client’s vision to provide users with daily positive guidance and best practices to help them establish physical and mental well-being. Divine You is a mission to empower everyone to be the best in every aspect of their life.
The app helps people choose their feed that connects to their soul with the information that will keep them grounded when life is full of flood. Divine You covers a wide range of topics, including self-care, health, relationships, diet, personal development, meditation, mental health, and more.
Project Overviews
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Client Request
Divine You initially wanted to build a strong digital web presence across the USA. The ultimate objective of the project was to get higher app installations and convert users into paid subscribers, granting access to their exclusive premium content materials. The client aimed to increase Brand Awareness through different Social Media activities.
Furthermore, the goal was to secure top positions in Google results for targeted keywords to drive search engine traffic. They wanted to increase fan following on social profiles, raise interactions, and connect with the people out there who are struggling with their floods of life.
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Our Role
We initiated by optimizing the user experience and addressing technical website errors to establish a strong foundation for effective On-Page optimizations. Our strategy was focused on content marketing, where we heightened the frequency of the blogs and released downloadable content and interactive content. We have included guest posting and Email marketing integration through HubSpot, sending newsletters to subscribers.
Along with organic social media, we have adopted Facebook and Instagram paid campaigns and selected the Ad-Recall method to reach the targeted audience in a more precise manner. We also implemented an Instagram influencer marketing strategy for more exposure globally and socially. In addition to this, we collaborated with some of the niche and community brands for post/information awareness.
Timeline
Services Performed
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Digital Marketing
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UI/UX Design
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Web Development
Challenges
Creating content was a challenge as it connected directly to the user’s sentiments and mind. Everything was not so handy to perform and implement. We had a tough research time listing the target audience as the application served vast information on various topics.
We had the challenge of identifying a diverse target audience, creating emotionally engaging content, boosting brand awareness and social media engagement, and building website traffic from scratch. Along with increasing the specific number of subscribers/app installs within the time frame.
Solutions
We’ve developed an SEO-friendly website that has proven effective. Through the publication of 164 articles that resonate with users, we’ve achieved over 10,000 monthly sessions. Our articles, optimized with well-researched keywords, often secure the top rank on search engines. To enhance engagement, we’ve implemented email marketing strategies. Additionally, we’ve shared user-generated content on social media to create an emotional connection with our audience. Our efforts to increase brand awareness include running paid advertisements.
Outcome
- Achieved 100,000+ outreach, 1200+ clicks on Facebook and Instagram, with 1,500+ Instagram and 3.8K+ Facebook followers
- Multi-campaign success on Facebook and Instagram, reached 40,000 people, driving 700+ clicks
- Website organic traffic surged by 500%, totaling 457K impressions in Google Search in 2022
- Organic strategy led to 1500+ Instagram and 3.8K Facebook followers, maintaining a monthly reach of 15K.
- Email metrics improved: 19.27% increase in Open Rate, 2.25% in Click Rate, and 11.65% in CTR in 2022
- Blogging content strategy resulted in an 84% increase in clicks, 84% in organic traffic, and 412K impressions
User Flow
High Fidelity Wireframes
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Project Visuals
Take a deep dive into our appealing collection of project visuals showcasing creativity, innovation, and expertise that define our work.
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