The Radio Frequency Identification (RFID) and Global Positioning System (GPS) can help businesses perform better with their expansion in the local and global markets.
Geolocation is the future technology for mobile interface and is available through every Global Positioning System (GPS) enabled Smartphone. You may use geolocation to find out about a commercial or personal location or may use it to inform others about your location. The GPS chip installed in the smart device receives data from the satellites to calculate a location. The Geolocation apps on mobile devices are more effective than the Geolocation apps on desktops, as the change in received/sent data happens in accordance to the movement in your location. This single technology has increased the popularity of new location based services and brought forth many novel business ideas. A recent research into the popularity of Geolocation services in USA shows that one in three adult Americans use Geolocation services at least once a week.
It is easy to create a location-based application by using GPS location system or Geo Tag of a Smartphone. An individual can use this location-based application to build the livestock trackers, weather-alert systems, and multiple other applications for utilitarian purposes. The Geolocation apps can identify the position of an object or a person even in the absence of a GPS signal.
Geo Tag collects information from the close-by cell towers and uses it to triangulate an approximate position. Many Geolocation systems use the combination of GPS and local Wi-Fi networks to create accurate locations for devices. This technique is known as Assisted-GPS. The functionality of these apps reduces, if an individual is present indoors or amidst multiple close-set buildings. However, an advanced A-GPS system can improve the correctness of Geolocation apps under these circumstances and provide an accurate location.
Geolocation based mobile applications require two essential elements – maps and location services.
The Global Positioning System chips in the Smartphones can capture the timing and location sent from the satellites.
The information from cell towers is essential during the unavailability of GPS signal. The mobile networks can locate the frequently used cell-towers and compare it with the data collected from the base-station.
The A-GPS systems combine the utilitarian features of Cell ID tools and GPS to procure a more accurate data.
The Geofencing technology uses the GPS chip to determine the proximity of a person or a location to a point. It also informs about the users’ recent movements in relation to his/her present location. The Geofencing system also offers a personalized experience unavailable through other systems and there are three types of Geofencing triggers.
The Wi-Fi uses a process like the process of Cell ID; although, it provides a more accurate location due to smaller area coverage. Wi-Fi uses two different techniques to determine the users’ location. It may receive a Signal Strength Indication (RSSI) from the phone present within a Wi-Fi point’s database. It may even collect information from the frequently-visited locations within the Wi-Fi networks with the use of unique wireless fingerprints.
Usefulness of Geolocation app is not limited within the boundaries of Google map; it has limitless possibilities. Users can combine the location-based services into an existing mobile app and improve its functionality.
Navigation/mapping apps with Geolocation system are not only helpful to the users but also profitable for the manufacturers with frequent updation and addition of features. The Google Maps and Waze are two most popular apps using the GPS navigation system, as they include a variety of useful features.
Navigation/mapping apps also makes useful suggestion to the users depending upon their choice of location. Some of these apps even present customers’ review on the selected places. A designer can instantly grab the attention of users with the attractive design of a navigation/mapping app due to the capability of offering unique and versatile features.
Users can utilize Social Networking apps to create, discuss and share location based content. A Social Networking app guarantees excellent user-experience. The integration of Geolocation system can take the functionality of these popular apps to a new level. The popularity of Instagram attests to the usefulness of Geolocation system in these apps.
Every Smartphone user checks the weather applications, such as Weather Underground or Yahoo Weather before stepping out of home. It is the third most popular app and the integration of Geolocation system can provide an accurate forecast based on user’s current location. It prevents the Weather app from displaying a broad range of data and increases its efficiency.
The positive client-testimonials are more beneficial to the businesses than any type of advertisement. The recommendation apps give users the opportunity to share their experiences with others. It is an excellent idea to attach the Geolocation system to the recommendation app. The popular mobile-app Yelp is already reaping the benefits of this integration.
The utilitarian features of Geolocation software have also increased the functionality of many dating apps. The Smartphone users utilize this feature to find dates closest to their location. The Geolocation system allows the app-designers to add a distance range into the application. This single addition can make a ‘Dating App’ more appealing to the users in comparison to others. Hence, it is essential to place the Geolocation system during the creation of dating apps.
The popularity of Health-and-Fitness apps has increased over the past couple of years due to their utilitarian features. According to a recent study, around 58% of Smartphone users have downloaded this app. They are even ready to pay for the download of these fitness apps. Hence, there is no doubt that the creation of fitness apps can be profitable for the app-designers. The integration of Geolocation system into the Health-and-Fitness app is ideal for the sporting activities, such as cycling or jogging, where the participants’ locations change.
Utility apps, such as Uber or Ola, have resolved the complications related to daily transportation. An individual need to utilize the Geolocation system at the time of cab booking to select a location. There are several other on-demand apps requiring the integration of Geolocation system to offer outstanding user-experience. Thus, te addition of Geolocation system is essential for creating utility apps.
The popularity of the mobile-game ‘Pokémon Go’ alone can attest to the usefulness of Geolocation system in mobile-games. The location feature of this mobile-game has earned it massive popularity. Video-game developers may take hints from this success, and use Geolocation system to create unique mobile-games with appealing features.
The Geolocation technology is extremely beneficial to the travelers who like to check the details before vacationing. It helps travelers receive recommendations regarding hotels, restaurants or watchable areas near the selected locations. The Geolocation services also let the apps provide driving instructions or inform the travelers regarding the available transportation. The addition of Geolocation system to any Travel app is essential due to this reason.
The E-Commerce apps need Geolocation system to enable customers track the location of ordered items. The tracking facility instills more faith into the customers and increases the reliability of respective ecommerce apps. The E-Commerce and retail industry uses the features of Geolocation system to track the users’ locations to provide better assistance. They may even use the Geolocation system to calculate the additional charge for shipping. The designing of an E-Commerce app stays incomplete without the utilitarian features of Geolocation system.
The Geolocation software benefits the mobile app developers/publishers in two different ways. It increases the users’ engagement with a certain app and let the users utilize the app for extended periods.
The Radio Frequency Identification (RFID) and Global Positioning System (GPS) can define the geographical boundaries for businesses on the globe. Companies can add the Geolocation feature into their commercial apps and enjoy smooth interactions with their customers. The integration of Geolocation technique into the E-Commerce app increases their reliability among the customers. The Geolocation service also lends uniqueness to the gaming apps.
It is no wonder that app publishers are zealous to utilize the powerful features of location data. They can organize location-specific campaigns or measure footfall-attribution with the Geolocation system. They can create relevant ads to improve the in-app experience. They can use Geolocation to collect user-analytics and understand the users’ interests. The app-publishers can also create personalized experiences for their end-users with this system. It is truly impossible to create an app with so many features without Geolocation services.
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