What is UI/UX Design? 5 Fundamental Elements of UI/UX Design

An Overview of UI_UX Design, Its functionalities and Usefulness

There are over 1.94-billion websites and 4-billion internet users around the world as of January 2019. It is not easy to impress a fraction of this huge number of users. With a unique website design, you may catch and retain the attention of some users or may come into limelight among hundreds of websites. However, it is crucial to deliver smooth user-experience and a user-friendly interface to impress visitors on your website. An updated UI/UX design can help your website reach this goal. However, it is important to learn what is UI/UX design if you want to benefit from this type of designing.

What is UX/UI Development?

The User Experience Development (UX) is aimed to optimize the satisfaction of the customers when the users interact with a website or an application. It is a customer-centric development that creates the basic structure of any application. It focuses on how to structure all the elements and components of an application/website in order to generate the user flow.

On the other hand, the User Interface (UI) design focuses on how to improve the looks or interactivity of a website or mobile application in order to optimize the experience of users. Every visual element that you notice on a website, such as web-pages or buttons, is the UI (User Interface) of that application or website.

Five Primary Components of UI/UX Design

The following five main components of the UX/UI Design are as follows:

  • Visual Design: To ascertain the looks of a website
  • Information Architecture: To ascertain the relevance of any structure
  • Interaction Design: To ascertain how well do the customers engage in a design
  • Usability: To ascertain the user-friendliness of a design
  • Wireframing: To ascertain the appearance of a prototype
Visual Design

Visual Design

It is the most important component of UX design. It is the strategic implementation of the colors, images, fonts and other elements in order to develop engaging websites or applications for the users. The user interaction (UI) design focuses on the functionality that is necessary to execute a particular task and a properly created visual design draws the users towards the correct functionality. A designer can prioritize the tasks on a page using the right colors or size and through the proper utilization of the whitespace. A well-devised visual design can even increase a brand’s trust using visual cues. 

Interaction Design

Interaction Design

It determines the smoothness of interaction between the users and a website or mobile application. The goal of the ‘interaction design’ is to create a product and enabling the users to reach their target in the best possible way. The five important components of interaction design are – 

  • Relevant and comprehensible words that deliver information to the users
  • Main graphical elements, such as typography/images/icons, that a user needs for interaction
  • Physical objects/devices a user may utilize when interacting with a product
  • Different types of media (sounds/videos/animation)
  • Mechanism of an application/website
Information Architecture (IA)

Information Architecture (IA)

The IA is about designing a website’s/application’s information structure in order to fulfill the business strategies. The main role of the IA is to provide a friendlier platform to the users. Its aim is to organize the content of a website/application in such a way that the users can easily adjust to a product’s functionality and can find everything they need without a lot of effort.



It refers to the ease of use or access into a website or web application. A usable design ensures three outcomes.

  • It makes sure that a user can easily become competent in or familiar with using the interface.
  • It makes sure that it becomes easier for the users to reach the goal when using a website/application.
  • The usability also makes it easier for the users to recall any user-interface on the subsequent visits.

Wire framing

A designer can create a sample of an application through ‘Wireframing’ in order to test that application’s appearance, features, and usability before the launch. It enables a web-developer/designer to test the functionality of an application or to check if it serves the purpose.


These points describe what is UI/UX design. The UI/UX development mainly focuses on the pleasure and satisfaction of the users. It also plays a crucial role in the success of online businesses. It prioritizes the satisfaction of the users in order to build a business’ reputation along with the brand-value. In today’s competitive world of online commerce, a well-planned UI/UX design is essential in order to grab the viewers’ attention, as it leads to maximum ROI. It is the responsibility of any UI/UX developer to help the users in easily navigating to their target or to assist them in easily performing their tasks. Hence, beyond the understanding of UI UX Design components, we also need to focus on how to improve UI UX Design to increase Conversion Rate.

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