The User-Interface (UI) design enhances the user experience (UX) when browsing a website. Everything you see on a website (‘Search Bar’ or other buttons) that enables you to perform a task is considered to be the UI design. The UX stands for ‘user experience’. It is the process of researching/creating/refining every aspect of a user’s interaction with a company. UX designers make sure that people find value when interacting with a brand’s products or services. Hence, it is crucial to improve UI UX design of website for the success of any business.
The main aim of any business is to increase its sales in order to ensure steady growth. The UX and UI designs play vital roles in helping various companies or brands achieving this goal. Discover what are the differences between UI and UX designs.
Following are the Five Fundamental Components of UI/UX Design –
To build a brand’s value and reputation, it is crucial for businesses to emphasize a user’s satisfaction. The researched, updated and relevant UX/UI designs can effectively grab the consumers’ attention and can significantly enhance user experience leading to improved ROI.
The elements of User Interface, UI elements are the parts that designers use for the development of apps or websites. The UI elements fall into the following categories, such as –
Input Controls: They allow users to input specific information into the system, such as a country’s name or date-of-birth.
Informational Components: These components are used to share information with users.
Navigation Components: These elements help users smoothly move around a website/app.
Containers: These elements hold related or similar contents together.
The elements of User Experience, UX elements determine how a website looks or perform. These elements influence every aspect of users’ experience and also determine what functions of users to allow. The vital UX elements are –
The designers use these five planes to deliver a conceptual framework in order to talk about the users’ experience/problems. The UX-designers also use these tools to resolve the issues.
The UX design audit is a process or a collection of methods/tools/skills that designers use to evaluate and analyze how the users interact with any website. UX designers use the researched data/facts in order to make informed decisions or recommendations. UX designers can use this data to optimize a website’s functionality that leads to improved ROI.
The UI UX design process is performed in three different stages –
The UX-designers create an array of solutions in order to resolve the issues that users may be facing. The design prototypes for the users to test and put the most effective solution in place.
The UX and UI designers use various software applications in order to create a unique, attractive and highly functional website within a specified timeline without compromising the quality.
The conversion rate for any merchant site is the percentage of time that consumers convert on an offer. It directly impacts a company’s sales. Hence, the higher conversion rate leads to better ROI. Alongside the sales, the webinar registrations and email signups can help businesses learn about the percentage of lead-generation results. The designers may judiciously use the UX Design tools to increase a merchant site’s conversion rate along with the ROI.
A recent online survey revealed that improving a website’s navigation may increase the conversion rate by 18.5%. Your website may stand out amidst the crowd of thousands of other merchant sites catering similar services/products. However, you may lose a large number of potential clients if they experience difficulty navigating through your website and leave the site.
It is a proven point that White Space increases the click-through rates, as it allows the viewers to read/scan any data on a web-page without the background clutter. Therefore, keeping adequate ‘White Space’ on a website actually generates more lead and improves a merchant site’s conversion rate.
The effective Call-to-Action (CTA) buttons deliver simple directive statements that give prospective clients the direction about where to go next or instruction about what to do next. With relevant, comprehensible, catchy and simple CTA buttons, the UX-designers can appeal to the consumers’ varying requirements and can guide them into the sales funnel.
If your website takes longer than 3-4 seconds to load, your users will leave your website and you will have an unusually high bounce rate. If you want to improve your user experience, you need to improve page speed. So even if you have some great products and deals to offer, your customers will never be able to see them because of the slow page speed.
The bulleted points can greatly improve the viewers’ readability. The UX-designers may use the bullet points to outline the benefits of the products/services. The highlighted data can effectively persuade the viewers to invest and can increase the conversion rate. The bulleted points have been found to improve the 15%-16% conversion rate in various merchant sites.
It is not enough to upload a high-quality image on a web page in order to improve the conversion rate. It is equally important to give a product’s picture from various angles. It leads to a better understanding of the viewers and can increase the conversion rate. It is equally essential to give viewers the ability to zoom into a picture in order to visualize the details.
The headlines that trigger curiosity or connect to the viewers on an emotional level can significantly increase the conversion rate. The CRO experts also believe that headlines that start with numbers can more effectively convert the viewers. A recent survey also revealed that headlines with a number can increase the conversion rate by 30% when used judiciously.
When using the hyperlink differentiation to increase conversion, it is prudent to stick to the well-tested methods that generated results for the best outcome. The UX-designers may use the easily noticeable colors or other visual cues to effectively direct the readers to the intended web page.
To maximize the viewers’ experience on a web-page, it is crucial to maintain consistency between heading sizes/coloring/spacing/illustration styles/photos/button styles/design-elements/font choices. The viewers may feel confused or lost with drastic changes in the design which may lead to decreased conversion rate. Hence, the consistent formatting of the web-pages leads to higher conversion.
The animation is important because it enables us to tell stories and communicate emotions and ideas in a unique, easy-to-perceive way that both small children and adults can understand. Animation has helped connect people throughout the world in a way that sometimes writing and live-action films cannot.
The success of any online business or any website depends upon the satisfaction of the viewers. A well-crafted UX Design that offers smooth navigation, relevant information and coherent experience to the viewers can help the website grow whether it is a blogging site, an e-commerce site or any other type of website. In this digital era, it is crucial to improve a website’s UX/UI design with experts’ assistance in order to maximize viewers’ experience.
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