In today’s digital-first world, your website isn’t just a branding tool; it’s your primary sales engine. But how do you know if it’s truly working for you?
When you invest your time, effort, and money in web design and development, you ensure it aligns with your business goals and vision. Measuring the ROI gives you an idea about achieving these objectives and the fruitfulness of your investment. ROI measurement makes you realize if you are moving in the right direction, generating value for stakeholders, and making correct decisions for optimization.
Measuring the ROI and achieving it is pretty challenging, given the competitive world out there. But if designed, developed, and hosted on Webflow, high ROI is guaranteed. The primary reason is its fast, less costly, and efficient development, optimization, and scalability. It allows a streamlined process, boosting website performance, customer engagement, and lead flow.
This blog focuses on understanding ROI in web design with a breakdown of a client case study. We try to evaluate how Webflow led to such an increase in performance of our client’s website.
Understanding ROI in Web Design
Website ROI measures the revenues you generate from your website after investing in its development, design, hosting, maintenance, marketing, and optimization. You can measure the ROI using the following metrics:
Conversion rate: This includes demo requests and sales talks.
Bounce rate: Visitors who closed the website immediately or visited just one page.
Session duration: Time spent on the website in a single session.
Closing ratio: Leads generated through a website that are converted to customers.
Unique monthly visitors: Impact of SEO on website traffic volume.
All these metrics are positive if you consider the Webflow website. Webflow offers higher ROI from website investment due to the following technical capabilities:
No need to write the code.
Adaptable design on different devices, requiring no additional effort.
Hosting and automatic backup facility.
Drag-and-drop interface to add features.
Built-in content management system.
Easy integration with third-party plugins and platforms.
Our client – Esstart– a downloadable live event platform, needed a user-friendly website to cater to two types of audiences for its new product, an interactive photo wall. They also wanted the website to have scalability to allow the addition of more products, new pages, and capabilities as their business grew.
KrishaWeb made a robust plan for designing the UI/UX and website development. From research to the final deployment, the project was completed in 7-8 weeks. The significant challenges were:
Large-scale complex CMS website
Service-specific design requirements
Zoho Forms integration without third-party apps
Login page to be integrated with the existing web portal built on React and Node.js
We addressed these challenges by harnessing Webflow’s features with the help of our specialist Webflow professionals. The primary features of the new Webflow website were the following:
Precise designs and layouts per client specifications that ensure a seamless user experience.
Smooth integrations with Zoho Forms and login functionality of the existing portal for ease of visitors who want to contact the company.
A sleek, intuitive website with enhanced product visibility through separate sections.
Innovative, creative, and visually appealing designs with effective CTAs for enhanced user engagement.
Thus, KrishaWeb changed the look and feel of Esstart’s website with its expert UI/UX designs, Webflow development, ReactAPI integration, and Zoho CRM integration. The website was also optimized for mobile to increase its reach and accessibility.
The website was plagued with problems of high loading times, poor structure and construction of webpages, and limited customization flexibility per industry needs. But KrishaWeb’s intervention by harnessing Webflow’s features and capabilities led to a huge transformation.
The new interactive and engaging Webflow website has created an impactful digital presence for Esstart, which is positioned for growth from here on. Customer engagements have increased and improved, resulting in higher conversion rates and better user experiences.
Performance Highlights
Following the launch of the new Webflow-powered site for Esstart, we tracked and compared the site’s key performance indicators over 90 days to measure improvements. Here’s what we discovered:
Metric
Before Redesign
After Webflow Launch
% Improvement
Conversion Rate
2.1%
6.8%
+223.8%
Form Completions (Leads/Mo)
47
158
+236.2%
Bounce Rate
64%
38%
-40.6%
Organic Traffic (Monthly Users)
2,800+
22,000+
+685.7%
These improvements highlight the ROI impact of using Webflow. The increase in form completions indicates a better lead funnel, while the bounce rate drop shows that the redesigned UX kept visitors more engaged. The boost in organic traffic was supported by Webflow’s native SEO features and improved content structure.
Insight: Esstart’s transformation showcases how Webflow, paired with expert strategy and execution, delivers high-performing, conversion-focused digital experiences.
How Webflow Made the Difference
Real-time editing, visual design freedom
Webflow’s conversion improvement results from its visual design and editing features. With no need to write complex code, you have a design tool to make real-time changes. We did this in the case of Esstart to get a visually stunning and highly functional website.
We used different color schemes, edited the layouts, and made a custom style to suit Esstart’s product offerings. Complex animations, positioning elements, and formatting aspects were all used wisely to get the desired effects on the website.
Moreover, the built-in responsive design tools are a great feature to adjust to any device of any size, ensuring a consistent website layout for different users. Webflow’s design flexibility was used immeasurably for Esstart’s innovative offering to align with its brand identity and create a simple but intricate website.
Speed and security
A key feature of Webflow leveraged in this case was its hosting, which also contributed to better protection for the website and its users. Security is guaranteed since you are not using an external hosting service provider. The integrated ecosystem hosting plus global content delivery network contributes to a fast and secure website.
Webflow provides the hosting, domain connection, and optimized performance across all platforms and devices. Moreover, the integrated SSL certificates ensure the website is secure, user data is safe, and you won’t face downtime or performance issues. Since the hosting is on a fast platform that also guarantees automatic backups, security patches, and regular updates, your website runs faster and has excellent uptime.
Native SEO capabilities and easy CMS for marketers
Webflow has advanced SEO and CMS capabilities. Since Esstart required the website to handle dynamic content presented in a customized way, Webflow cut the deal. It offers an intuitive, user-friendly platform to structure and display your content how you want it. You have the visual design and intuitive editor tool, where you can just drag and drop the field you want. Moreover, you just have to update the content in one place, and it reflects automatically in other places of its presence.
Its built-in SEO tools optimize the webpages for search engines internally, so there is no need to seek external support. Automatic sitemap generation, clean coding, meta title and description editing features, and faster loading times result in an impressive performance on search engines.
Conclusion
Your website design and development cycle is no longer an extensive process with separate steps. Webflow, with its various features, has shortened and streamlined the website lifecycle. You have a built-in visual editor for designing, CMS for content management, SEO for optimizing performance for search engines, and hosting plans for security and speed.
All these capabilities in one tool make the process easier for businesses. You don’t even need technical acumen to build these websites; marketers with design skills can manage Webflow website development with complete creative freedom and customization flexibility. And these websites ensure excellent performance, security, intuitiveness, faster loading time, and stunning looks. This is what Webflow ROI achieves for you.
Webflow ROI is a known fact, and you can see the proof of it in the Esstart Webflow Case Study. Now, no further delay and use the same for your website.
Connect with our Webflow experts and get your personalized Webflow performance audit now!
Nisarg Pandya
Project Manager
Experienced Project Manager and Scrum Master at KrishaWeb, delivers expertise in Scrum methodologies, Laravel, React.js, UX design, and project management, ensuring efficient project delivery and agile implementation.
