Your website development on Webflow or shift from another platform to Webflow isn’t just any change. It is a significant transformation that requires expertise. The Webflow development agency that makes this possible for your business must be able to generate excellent results from your investment. Only the agency’s capabilities and Webflow skills will determine the success of this project.
You must choose a Webflow partner that delivers a website aligned with your goals. Since Webflow development isn’t about code, their coding skills don’t matter. Look for an agency you can trust for their quality outcomes, visually-appealing designs, and on-time delivery.
The blog serves as a guide to making the right choice of a Webflow development agency with a focus on evaluation criteria and mistakes to avoid.
Signs You Need a Dedicated Webflow Agency
Internal team stretched thin
You might have Webflow experts internally. But they might not have the expertise to leverage all its features. There is a high probability that they are too busy and have no bandwidth to accommodate Webflow development in their schedule. On the other hand, an agency will bring immense expertise and deep experience to deliver quality results.
Need a custom CMS structure
Webflow is a rich and easy-to-use tool for designers to create websites. But if you need customizations, integrations, and animations, it’s better to partner with an expert agency for professional project handling. The agency can easily manage bug fixing, layout issues, and edits while designing and developing.
Want to go live fast
If you are new to the business and want a fast turnaround time for your website, you must partner with a professional Webflow development agency. Even if shifting from WordPress to Webflow, you cannot keep your online presence out of action for long, so signing up with an agency is beneficial because it can build a website faster.
Redesign or migration complexity
If you already have a website and wish to migrate to Webflow or get a redesign, partnering with an agency is more fruitful. The agency is an expert in handling migration complexity. They will ensure you do not face any hassles or stress of Webflow website performance with complete control over wireframing, designing, testing, launching, and support.
When shortlisting a Webflow development agency, the first criterion that anyone will look at is the number of years of experience in Webflow. You must check their portfolio of successful past projects in various industries, especially your industry sector. Webflow certified partner certification is an excellent measure of the vendor’s technical capabilities. Look for custom, high-quality Webflow designs they have created for customers.
Design + Dev integration
We all know the benefits of Webflow due to its rich features, no need for coding, and simple drag-and-drop approach. But it doesn’t serve the purpose if not used wisely and effectively. The agency must have the necessary technical skills to ensure consistency in project completion at one destination.
You must check the agency’s design and development capabilities, SEO optimization know-how, and maintenance and update practices. They must have excellence in animations, images, integrations with CMS and eCommerce, content flow, and handling transitions. The agency must know how to improve the website’s compatibility with different devices and platforms.
The website development does not end with the website being fully ready. It extends beyond it to include post-launch support services, including the following:
Post-launch support helps correct the errors erupting after the website launch.
You must inspect the website to detect bugs and remove them.
Search engine optimization is also essential for consistent rankings in search results.
Security updates and version upgrades are also needed to align with industry trends and customer expectations.
Choose an agency that provides all these services to free you from website stress.
Project management and communication
The Webflow development agency’s project management and communication skills matter. They must have a well-defined workflow, including:
Needs understanding
Design and development
Testing
Launch
Post-launch support and maintenance
It must be a methodical process with proper tools and techniques to achieve faster outcomes. Constant communication to give project updates and ask for feedback keeps everyone in the loop, generating quality results. So, you must check their responsiveness and client feedback incorporation capabilities to assess their collaboration style.
SEO and performance knowledge
Imagine your website performs excellently but does not rank in search results; it means SEO is not done correctly. You must ensure that the Webflow development agency you choose promises both aspects. The agency must have case studies of end-to-end support on optimizing the website for search engines, including metadata, alt text, and other aspects. It must also prove its knowledge and experience in improving website performance.
Pricing transparency
Webflow development pricing is a crucial criterion when selecting your Webflow partner. If an agency doesn’t disclose the final price or keeps it complex with several factors, you’ll surely exceed your budget.
You must select the one that reveals a clear breakdown of the costs involved in Webflow design and development. You must ask them about any hidden or additional costs that may take you by surprise at the end of the project.
Testimonials and Clutch reviews
You must closely look at the customer testimonials and compare them with the final product to see the difference. Focus on past client projects’ design, development, SEO, and CMS. Inspecting the website’s level of customization, user experience, and functionality to measure the agency’s capabilities in Webflow is also crucial.
Not only the technical skills, but Clutch reviews and other feedback also help you gauge the agency’s problem-solving, communication, and support service abilities. You can determine their reputation, market credibility, and good client relationships based on authentic LinkedIn recommendations, social proof, and video testimonials. If you get a glimpse into the measurable outcomes of Webflow websites developed by the agency, you will get a better view of possible results for your business.
Mistakes to Avoid
While scouting for a proficient Webflow development agency, you will encounter many incompetent and fake companies. To avoid getting associated with them, you must look for the following red flags:
They do not provide any examples of live sites.
The sample client websites look stunning, but do not perform as expected due to a lack of SEO, speed, or other factors.
There is no clarification on project timelines, but they provide vague delivery dates.
The agency does not clearly summarize all cost factors and the exact amount or percentage.
The agency bargains only on the price factor without explaining the project scope, services included, and past sample case studies.
Post-launch support and maintenance services are not included in the service package.
They do not have specific Webflow experts who leverage its features smartly, instead of relying on third-party integrations.
They do not have specific case studies with measurable outcomes for evaluating their results-driven approach.
Conclusion
Choosing a dedicated Webflow development agency benefits your website project owing to their technical expertise, faster launch, complexity handling ability, and customization. But you must be cautious when selecting the perfect Webflow partner for your business.
You must evaluate their capabilities in project management, communication, SEO, performance management, designing, post-launch support, and managing integrations. They must have a rich client portfolio, pricing clarity and transparency, and social proof and testimonials. Once you select the right Webflow partner, you will surely see growth.
Nisarg Pandya
Project Manager
Experienced Project Manager and Scrum Master at KrishaWeb, delivers expertise in Scrum methodologies, Laravel, React.js, UX design, and project management, ensuring efficient project delivery and agile implementation.
