Does a startup need a website? Newbie business owners often wonder about this question, looking for a logical, irrefutable answer. Well, the accurate and foolproof answer is yes! Any startup needs an excellent website to create an incremental method of reaching out to its customers, generating leads, increasing sales, connecting with associates, building a brand and many more business endeavors. The starting point to all of these inevitable business requirements is a solid, high performing website. The digital space is very crowded for any small company to get noticed. This makes it all the more necessary for startups to build an intuitive, interactive and powerful website to display an outstanding virtual identity.
Let us go through some statistics which suggest why startups need a solid website in 2025. A website is the first step towards building a company’s online presence. Pew Research shows that 81% of customers like to research online about a company before making a decision to purchase their product or services. Absence of a website means losing this gigantic chunk of online customers. No startup can afford to lose such a huge mass of customers, and therefore, building a website is the smartest move forward. A business website is the shortest road to user engagement, customer generation and retention. Having said that, businesses need to build effective, feature-rich websites to gain the best results of digitization and become successful startups.
Insights on 12 Features that Startup Websites Need in 2025:
Mobile First Design – Build a website that fits every screen size!
Well, no business entity can underestimate the power of a smartphone screen. According to Statista, mobile users contribute to 70% of the web traffic. 81% of shoppers prefer to do online research about products before making a purchase. 55% check online reviews of the products and 47% search for a business website of the brand. HubSpot concluded that businesses with a mobile optimized website witnessed a 25% increase in sales.
Google also stresses on the importance of local searches and how mobile sites are a gateway to customers reaching their nearby local business. Google’s mobile-first indexing method proves that mobile sites rank faster. One cannot deny what the numbers prove and therefore, every startup needs a mobile friendly website to simply increase its visibility, customers, & business by manifold times.
Must-have features of a mobile friendly site:
Clear, concise graphics and images
Content should fit in all screen sizes
Design elements including the fonts, image size, navigation buttons, should change as per the screen
Search feature is paramount for the best user experience.
Fast load times – Quick loading websites are best for customer retention!
User experience is the most important aspect of any website. A site with intuitive navigation, engaging design, interactive elements and customer centric approach has far better chances of retaining visitors than a poorly built site. According to the Forrester research, 88% of users do not return to a website after a bad experience. Load time is the key factor in retaining a visitor. Google Speed Study suggests that sites with load time under 2 seconds show 15% increase in conversion rates.
Best ways to build fast loading websites are:
Choosing the best hosting service provider
Use of compressed images
Ruling out unrequired plugins
Incorporating browser caching
File optimization for cleaner, quicker loading of webpages
User centric navigation – A user friendly site is a big turn on!
Ease of navigation is the key to a fine end-user experience. If a visitor is disappointed by your website, chances are that they never return back. According to Forrester, 88% of online consumers have a no-return approach after a bad experience with the site. Report by Adobe says that 38% users do not return to sites with an unengaging layout. Therefore, make sure that your business site offers total ease of navigation. Also, startup websites should address everyone including the disabled visitors.
Ways to facilitate user centric navigation:
Proper spacing of design elements, content, paragraphs, headings
Maintaining a good contrast between image and text to increase visibility even for visually impaired visitors
Design should be friendly to different screens, & devices
Alternative options for text content i.e. content in the form of audio & video
Quickly available contact details
Engaging and relevant content is a must for startup websites
The website content should address queries about the products or services offered by the startup. Customers look for answers to their queries on business websites. Ensure that the site does not have generic, run-of-the-mill content. Specific, precise, user-centric content laid out on an attractive page with interactive design, is the best way to tap a visitor who can then convert to a lead and eventually a customer. According to Moz SEO Analysis, incorporating best SEO practices leads to a 50% increase in organic traffic.
How to refine content for a startup website?
Incorporate SEO best practices
Create SEO strategies to design content that address the customers
Include relevant keywords and key-phrases
Generate organic content for organic traffic
Avoid machine generated content
Testimonials and Reviews
Startup websites should build a solid reputation by word of mouth. Social proof of good quality products and services are now a common reference for potential customers. Make sure that your website has authentic testimonials and customer reviews. Genuine feedback speaks for itself and draws customers towards the brand. Startup companies must focus on these soft yet effective aspects in their website.
Ways to draw attention towards testimonials and reviews:
Generate authenticity by adding real names and photos of customers
Place testimonials suggesting a variety of customer experiences
Create a dedicated section on the site for testimonials
Place them at an unmissable spot on the service pages
Clear Calls to Action (CTAs)
The design layout and content of the site should prompt the visitor or potential customer to take some action. It could be connecting with you or subscribing a newsletter or availing a discount offer etc. Make sure that the site is optimized in a way that entices the customer to connect. Place proper, easy-to-reach Call to Action buttons, forms and email subscription elements on the webpages. This will prevent any loss of opportunity to do a handshake with the customer.
Best ways to keep effective CTAs on a website:
Ensure that they are visibly clear and prominent
Label them to prompt an action like “Buy Now”, “Subscribe”, “Connect with Us” etc.
Choose a color combination that highlights CTAs
Place them at an eye-catching spot to trigger quick action like contact form on each service page, end of the blog, product pages
AI-Driven chatbots
Ensure quick and all-round communication with the help of AI-driven chatbots. These bots will intuitively answer popular user queries and instantly form a connection with the potential customer. Integrating them in startup websites is a quick method to build credibility, reliability and user engagement. By answering queries, it grabs the interest of the customer in your product or services.
Why include chatbots in web design:
Chatbots are available 24×7 to help customers reach out to the business
Quick to respond, the bots handle multiple queries in one shot
Answering questions builds a good rapport
Interactive site helps to generate excellent end-user experience
Multilingual support with bots helps to capture global clients
Personalised answers will attract more customers
Interactive design
Website design gives you a competitive edge! Interactive design creates instant user engagement which prompts them to stay longer on the site. User engagement through forms, surveys, audio-visual content, email subscriptions, is also the easiest way to generate organic data about the potential customer’s choices. As per SEO Engine Journal, companies with engaging website design have 34% chances of ranking high on Google. As per Small Business Trends, 60% of small businesses that focused on building professional, interactive websites resulted in higher customer engagement.
Best ways to build interactive design:
Focus on creating site with superior web design
Add quizzes, puzzles, & other engaging media elements
Place interactive elements at spots that are easily visible
Ensure site is made to facilitate everyone including disabled visitors
Focus on data gathering to study the buyer journey
Keep the interactive elements simple, visually appealing with a concise CTA like “Send Message” or “Connect Now!”
For best end-user experience, build site according the user honeycomb
Source: upwork.com
Privacy Centric Design
Customer data is of prime importance. Privacy by design automatically protects customer information and blocks any chances of data breaches. Sites that reduce the risk of data manipulation are trusted by customers who then tend to remain loyal to the brand. According to Google/Ipsos, 43% of users who are happy with privacy protection stick to the brand. Also, data breach is the easiest way to lose reputation.
Best practices of building privacy centric design:
Collect only relevant data like name, email, etc.
Notify customers about the privacy policy, consent requirement
Implement high end security features to prevent unauthorized access of data
Implement technologies like encryption, pseudonymization
Maintain strict contracts with third party service providers
Adhere to all legal regulation of data privacy
Informative Landing Pages
Landing pages are designed to give specific information about services, products, discounts, etc to a specific user who clicks any digital location like email, ad, campaign and more. Creating informative, engaging landing pages are the fastest way to boost sales. Dynamic landing pages can convert 25% of mobile visitors to customers. Also, companies with 31-40 landing pages boost their chance of conversion by seven times compared to those with just 5 of them. Therefore, these temporary yet solid pages should be designed meticulously to boost conversion & sales.
Best practices for landing page design:
Include clickable graphics, engaging images that tell campaign story
Video content increases conversion by 86%
Long landing pages are 220 more powerful than short ones
A/B test approved pages with precisely placed CTAs are best choice
Create mobile friendly landing pages
Contact Expectations
The Contact Us page is one of the top four most important pages in a website. It declares every possible way in which a customer can contact the company. Small business entities cannot lose out on these ways of connecting with the customer. Apart from a whole contact us page, there are ways like landing pages for instant connect. Service pages with accurately placed contact components like forms, CTA buttons, email subscriptions are the most important aspects of any website.
Best practices of designing Contact Us page:
User friendly design with minimum fields
Set response time expectations with clear CTAs like “We will connect in 24 hours!”
Responsive design increases contact back chances by 50%
Incorporate chatbots for immediate response to client queries
Long forms should be broken in sections to save visitor from feeling overwhelmed
Test Contact forms before actual implementation
Customize Contact us page based on different scenarios
Conclusion – The Final Word!
Professional websites are a must for startups in 2025. Without them the companies lose multiple opportunities to grab the online audience & customers. We hope that the tips are helpful to make entrepreneurs understand what kind of professional website they need for their business. Implementing a few or all of these trending startup ideas and site building techniques will boost your company’s web conversion ratio to next level.
Having said that, KrishaWeb is a reputed web development company with hundreds of satisfied clients across the globe. Entrepreneurs looking for futuristic web development can connect with us. Also, keep checking this space for relevant information on technology topics. Feel free to connect, comment or share your suggestions!
Nisarg Pandya
Project Manager
Experienced Project Manager and Scrum Master at KrishaWeb, delivers expertise in Scrum methodologies, Laravel, React.js, UX design, and project management, ensuring efficient project delivery and agile implementation.
