Best Practice for Creating a User-Centric Website in 2025

If you are a product-based company aiming for untamed success, having a user-centric website in 2025 is of utmost importance. The idea behind a user-centric design (UCD) is to offer the customers what they want (your product) in the way they want. That means the website design should be done in a manner that is convenient for the customer to buy your product. For example, an eCommerce website that sells spectacle frames should have proper images of the frames with all shapes of faces to make the visitor gauge whether a certain frame will look good on his/her face or not.

The whole concept and idea behind a user-centric website is to deliver wonderful experiences to the users. Once they have a fine experience, they tend to become permanent customers, irrespective of the fact that your price might be a notch higher than that of your competitors. Therefore, a website that gives experiential comfort will attract more visitors, sales, and revenue.

In this blog, we will try to address the pressing points like the importance of a user-centric website, how to build one, what are the essential elements in terms of design and development, etc.

Why does User-Centric Design Matter?

Well, you are making the website for the ‘users’. Your visitors are your potential customers and you cannot afford to lose their interest in your site. Because if they do then they lose interest in your product or service as well. Let us go through some statistics to prove our point.

Talking in terms of numbers, nearly 88% of users don’t return to a site that gave them a bad user experience. Be it the checkout process or the slow-loading site, once a user is gone, there are very few chances of getting him/her back on the site. 90% of users get turned off by a badly designed website. Nearly two-thirds of the visitors say that they prefer a well-designed website for making a purchase order. If you don’t have a mobile site, then you lose out on around 70% of customers. Collectively, this could be a big number and no company can afford to lose such a large portion of customers only because they don’t have a user-centric website.

Benefits of Creating User-Centric Website Design in 2025

This is a time when companies and brands cannot survive without a good user base. What is the point of having the best product when you have no one to buy it? So, websites are designed keeping the preferences of users in mind.

Builds brand impression from word of mouth

The main reason for building a User-Centric Design (UCD) is to not only attract customers but also spread the word among their friends and close ones about your product and service. When a visitor is happy with the product or service, they will recommend the site and product or service to others. Moreover, they give good reviews online. So, the product or service is getting easily marketed in the close circles of your existing customers. Again, visitors with a satisfied purchase or contact would return to your site for the next purchases and eventually become your long-term, permanent customers.

UCD cuts down the development cost by a huge margin

UCD is developed through multiple iterations, which take place after observing the pattern of the users. This results in site improvement frequently, until the user is not satisfied. Critical issues in site design are corrected during the iterations and so, it reduces the effort of building a whole site and then fixing the loopholes completely. This brings down the overall development cost of the website.

Additional Read

Mobile design is a must!

Mobile optimized websites that fit in all screen sizes are extremely important now. As mobile users form 70% of the internet traffic, facilitating them with an efficient website helps in grabbing this huge chunk of online customers. 55% of them search for online reviews before making a purchase. Also, mobile optimized sites gain 25% more sales than those that are not. Therefore, a mobile optimized UCD is a must for any company striving to make it big in 2025.

Tips for implementing mobile optimized UCD:

Make use of optimized images with less load time
Avoid stuffing the site with too many plugins, which slows it down
Cut down on text blocking ads & pop-ups
Use HTML5 for multimedia integration
Focus on user-friendly navigation
Develop mobile first approach for excellent user experience
Minimize form fields and text inputs

Fast load times & performance optimization

A slow loading website is a big turn-off for the users. In fact, as per Google Speed Study, sites with load time under 2 seconds show 15% higher conversion rate. When web page load time exceeds 3 seconds, a 32% bounce rate is observed. Websites with high bounce rates create a negative impression on search engines. It can harm the overall ranking of the site, eventually resulting in a loss of visibility, customers, sales, and revenue.

Tips to create fast loading websites:

Pick up a reliable, fast hosting service provider
Slashing down irrelevant plugins
Implementing browser caching
Focus on image compression, remove bulky images
Create clutter free design, minimize code clutter
Reduce heavy files for a fast loading website

UCD must have intuitive navigation

Plan the design in such a way that navigation of the site should be easy, user-friendly, and not daunting. Adobe pointed out that 38% of users reject a site with poor navigation and an unengaging layout. A team of UI/UX developers should work hard to build a comfortable-to-navigate website design, to ensure there is no loss of customers.

Best practices to create intuitive navigation:

Create a sharp contrast between images and text for better visibility
Create mobile-friendly design for all screens & devices
The layout should be designed with proper spacing between content & design elements
Build a site that is friendly for all users including disabled visitors
Make it a point to provide audio-visual content as an alternative to text content

Clear Calls to Action (CTAs)

The purpose of a CTA is to engage the user in some form of interaction. Be it about subscription, informative form, email sign-ups, download button, banner with coupon code, contextual links, pop-ups, or any kind of CTA is about encouraging the user to contact. The whole idea of marketing is to get the user talking, and interacting. A UCD needs precise CTAs placed at spots that attract the user’s attention.

Tips for designing effective CTAs:

Be creative in design and message
Use action verbs as a message
Creatively place at spots that get maximum clicks
Do not complicate, keep a simple message preferably less than 50 characters
Create a sense of urgency through countdown clocks near the CTA

Consistency Across Platforms

UCD websites are developed keeping in mind that they offer seamless user experience across all devices like computers, tablets, wearables, mobile phones, etc; and platforms like Android, iOS, Windows, and MacOS. It simply adds value to the business by reaching out to all customers. It adds more competence to the business and also addresses inclusivity by catering products to people from all walks of life.

Key methods of designing cross-platform websites:

Design in a way that the site looks familiar on all platforms
Accurate testing through design systems
Utilization of design libraries, plugins, & extensions
Extensive testing & updates

Incorporating AI driven chatbots

Communication is the key to increasing the customer base. Integrate AI driven chatbots in a UCD to ensure that customers get instant answers to common queries. Such prompt response is the key to building trust and connecting the customers to the company and product. Chatbots are the fastest way to increase user engagement and do not demand additional human resources. This way, it adds credibility & reduces the customer service cost.

Tips for implementing chatbots effectively:

Decide upon the best platforms and kinds of chatbots
Design the conversation flows to best answer customer queries
Keep both voice-activated and text-based chatbots
Based on the target audience, train the chatbots to communicate in multiple languages
Extensive testing is a must before launch

Accessibility & Inclusivity are crucial in UCD websites

When you want your product to reach out to every customer, you need to build a site that is accessible to all including disabled users. Consider adding features and design elements for screen readers, audio-video inputs, keyboard navigation, alternative text or audio for images, and layouts that are adaptable to all users. The site should be designed to meet legal and ethical standards.

Best practices to enhance accessibility & inclusivity:

Integrate inclusive images in the site
Build a content structure with intuitive and informative content
Implement digital user voice interface and notification features
Integrate screen readers and optimized keyboard support for ease of navigation
Choose appropriate color contrast to facilitate all users

Engaging content creation is a must for UCD websites

Once a visitor lands on your site, it is the design that grips him to stay longer and navigate through the site. A UCD website must have engaging content that prompts interaction. Make sure that the design has forms, email subscriptions, audio-visual content, interactive media elements, etc to keep the user glued to the site. When combined, all of these aspects should deliver a pleasing user experience so that the user repeatedly comes back to the site.

Best ways to create engaging content:

Focus on creating a superior web design
Add interactive design elements at spots with maximum visibility
Design an all-inclusive website
Incorporate data analysis to study the buyer journey
Add visually appealing, action-oriented CTAs

Focus on organizing content for the best readability

Best user experience depends heavily on the readability of the textual content on a website. Designers play a huge role in improving readability by laying out different kinds of content in an easy-to-read format and choosing language as per the target audience. The use of fonts, typography, color contrast, space, and the way to present visual hierarchy, are some of the pressing points that affect the readability of a web page content. The UX strategist should seamlessly cover them all to create websites with a high readability score.

Tips for improving readability:

Use vocabulary that matches the target readers’ comprehension abilities
Lay out information in an inverted pyramid style with crucial ones at the top
Left-aligned text, broken into smaller paragraphs, is easy to scan and read
Consistency in design elements across all pages helps navigate & interact through the site

Privacy-centric design should be the goal

Websites have the responsibility of safekeeping their customer data. The data and information should not be leaked to any unauthorized entities who can misuse data. A company is legally answerable to the customer for any kind of data breach. It is also important for customer retention as Google declares that 43% of customers who feel their data is safe will return to the same brand. Make sure that your website follows all legal and web standards of data protection.

Tips for building privacy-centric website design:

Follow the practice of collecting only relevant data
Inform customers about the privacy policy and include consent requirement on page load
Secure the site against unauthorized access
Integrate encryption technologies
Build strict contracts for data protection with third-party service providers

Gathering and utilizing user feedback for UCD websites

User feedback is the guiding force of a UCD website. Feedback is an integral part of the process of UCD and helps designers to understand if their assumption about a certain feature helps in delivering the best user experience or not. When they work on the feedback and build an improvised version of the site, they can deliver a better end-user experience. This shows the importance of customers for the business & aids in developing a long-standing relationship with them.

Best ways to gather and analyze feedback:

Clearly define the purpose and scope of the feedback
Surveys, interviews, opinion polls, and user reviews are the best ways of gathering feedback
Prototypes, wireframes & mockup designs are best for showing to stakeholders
All kinds including written, verbal & visual feedback, should be taken from customers
The approach should be to take constructive feedback
Iterative, frequent feedbacks are helpful for UCD

Regular updates and maintenance

Analysis of gathered data from results of polls, surveys, and other media elements, helps to improve the site. Frequent iterations, feedback, and design improvements are an inevitable part of UCD. Documenting and sharing the achievements and design process with stakeholders and team members helps to create better design solutions. Therefore, regular updates and maintenance are a must for all UCD websites.