Cricket fan from all across the globe has broken all the previous records of social media engagement throughout the 44 exciting days of 49 thrilling cricket games. Starting from 14th February to 29th of March #CWC15 was in trend on all social media platforms. Every fan was cheering his favorite teams through social media platforms. There were billions of tweets, status and photos have been shared by the community of different platforms. Following are some amazing Twitter and Facebook statistics that clearly shows how Cricket world cup 2015 has hooked up the audience on the social media.
Over 1.4 Billion tweets viewed
Twitter was the most used platform by the users to get the real time updates, exiting news from the middle and catch the most exiting moments of the World cup 2015. #CWC15 contributed to more than 1.4 billion live views (impressions) of Tweets across every match throughout the six week tournament.
#AUSvIND recorded the highest live tweet impressions
The second semifinal between the host Australia and defending champion India was the most-followed match on Twitter. #AUSvIND has got the highest live tweet impression during the match. The #INDvPAK was the second most followed match by the users. These are the five most followed games according to Twitter:
- #AUSvNZ (Final)
Most Retweeted Tweet by @narendramodi
It was a tweet from the Prime Minister of India @narendramodi congratulating the team India on defeating traditional rivals Pakistan into group stage. That tweet has record the highest retweets by the community. There were also tweets from @icc, @sachin_rt and @TonyAbbottMHR re-tweeted by the users.
India – The most mentioned team throughout the tournament
Though India didn’t make the place in finals, they have left the @CricketAus behind in most twitter mentions. India (@BCCI) was the most mentioned team during the cricket world cup followed by the Pakistan (@TheRealPCB) and other teams. Following is the list of most mentioned team as per the Twitter officials.
- South Africa
- New Zealand
Record Facebook interactions by the users
Facebook was another happening place during the cricket world cup 2015. The biggest cricketing tournament has generated more than 700 million Facebook interactions by over 53 million users during 1st January to 29th March. Group match between the India and Pakistan was the most deliberated contest by the Facebook community. That specific match has drawn over 25 million interactions from 9 million users on the social network. Australia’s win over India in second semifinal have also generated around 24.5 million interaction from 8.8 million users on Facebook.
Sports and social media always compliment each other. Any sport’s event can’t be successful without proper integration of social media. That is the reason why ICC has given highest priority to social exposure of the event. They have specially introduced twitter “mirror image of Player of the Match” and “Ask the Captain” features during the tournament. They have also encouraged the audience in the ground to take selfies and share on social media to boost the tempo of the tournament.
As a cricket fan and a tech guy, we can expect lot more such interactions as @IPL, high profile Ashes series and other big cricketing events are approaching in this summer.