Before starting the Design and Development of your brand new eCommerce website, you should realize that there are so many aspects you need to take care of. So, that your customers can have a quality user experience. You must ensure that every feature on your eCommerce store is well-checked and tested across all the platforms and devices.
Your online store will be able to match the expectations of your targeted audience only when every element from sleek designs to check-out modules are made up perfectly. Not doing all these will harm your impression towards customers as they will find uncertain navigation with broken links, unfinished product page content, or checkouts that are not user-friendly. To provide you with top-to-bottom guidance, we have prepared an eCommerce Website Design Checklist.
Consider this checklist as a path to success for your eCommerce business before making a sale through it. It allows you to create the ideal interface and an attractive store without any hurdles.
Let’s have a look at a detailed checklist that can be bookmarked on your browser for future reference.
An eCommerce website should be built up and have such engagement features that don’t give anyone a chance to leave it. Customers can be guided by some additions and tweaks in your first few pages, only if your homepage interference and navigations are appealing to eCommerce shoppers.
Below is the list that should be included:
The most visited page of your website is the homepage. However, you shouldn’t miss designing the entire website and adding more relevant content and Call-To-Actions on every webpage. They find ways to contact customer support or get information about shipping policy. So, you must try to fill your actual pages with purposeful content, before linking THEM to the type of pages from your main and footer menus.
If you want a guide to be added in specific content,
here’s a list of web pages to consider for adding to your online shop along with details:
The basic and the root of a website is its homepage, which we also discussed earlier. It shows the visitors what your website is about.
This page displays what your brand is and its value, the people behind the company and the purpose, vision and mission that has brought the company here. Your unique value comes on the about page that is a great place to expand your products by giving a detailed explanation about it and how you are handling your business with many milestones.
A detailed customer support page is a necessity but for instance, it is essential to provide a contact page with simple contact information. It can be proved to be profitable, if you put a phone number, email address or contact form to reach you.
Customers usually have lots of questions or want to get a quick review about the product before purchasing it. Nevertheless, this option is only possible if your online store allows options such as subscription boxes, customized items or alternative shipping options. Prepare a questionnaire that you think is casual and good numbers of customers are going to ask and answer them with transparency.
While devising your Terms of Services page, it is necessary to consult a lawyer, as this page consists of all the legal aspects of the store and which services are included when someone shops from your store or what they can expect from your store.
A privacy policy should be legitimate through any lawyer to avoid any legal actions taken against you and you can be transparent for any data used in your store. Customers are becoming more concerned as they are detailing all of their personal information from name to payment details. Every bit of detail must be confident enough.
It is necessary to have a shipping page on your website that provides information about the product to the respected customers when they can expect products to arrive. A customer purchases a product for a wedding, birthday or weekend, so it is like the customer that they will seek shipping details. This page should consist of shipping methods to regions where it ships.
A detailed page about return and refund policy is mandatory as it shows processes for returns, exchanges and returns. At what time should an item be returned or printed out a shipping label from the site or returned about the payment? The address where the returns should be submitted or who will come to collect the product should be mentioned.
Constant moderation and management are necessary for every online store. A quick survey of the whole website is required to see if it’s running properly and each page looks worthy.
Following is a list of items to consider while managing the site:
Content in a website helps you stand out from competitors and shows website surfers that you are just more than just an online store. If you are wishing to enlarge your brand, listed are some items that should be shared on a completely separate page.
This should be the most impressive and attractive page of your online store. So, if you want to enhance your eCommerce brand experience among customers and wish that customers should make conversion-oriented decisions quickly, make your shopping cart and customer checkout area worthy and hassle-free.
Let’s have a quick tip for checkout and shopping cart segments:
Additional Read:
Get Detailed Information on Abandoned Checkouts with Analytics
It’s important to ask for feedback from customers after their purchases. You can even offer them additional deals with automated emails through an eCommerce platform or email marketing app. Check out these mostly used follow-up email examples for the eCommerce store.
Things to be considered during making a marketing mail:
Supportive staff needs to be covered in every online platform, as it can provide the most relevant information about what the customers are in search of.
The list to be included in your eCommerce site that includes support pages, links and information is as follows:
After going through our eCommerce website design checklist, we guess you are ready with all the important aspects in mind to create your online store. Don’t miss the essentials like page hierarchy, customer support and exciting deals for customers, a well-arranged product portfolio, etc… Keep a regular check on the overall design and infrastructure of the website. Changes might take depending on your privacy policy or revising product pages.
If you want to create a distinctly memorable customer experience in your eCommerce store, feel free to connect with us.
Next, we’ll discuss the cost of eCommerce Website Development.
Till then Stay Tuned!
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