Instagram unveils new logo and app UI

Instagram is approaching the changes thick and fast nowadays. The company has recently introduced the ads on the platform and algorithm based feeds. They are also testing with the business-specific Instagram profiles. But, the company has revealed the biggest change since the evolution of the platform on Wednesday. Instagram has unveiled the new brand logo for the platform and new app interface. Yes, you are reading it right. Forget that old style brown hued camera icon Instagram logo. It is changed now.

Instagram’s Head of Design Ian Spalter has described the whole new logo design process in a post on Medium. He wrote, “Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better. The company has taken the ideas from employees and community. And finalize the new logo from more than 300 different designs. The new logo of Instagram represents a simple camera and the rainbow lives on in gradient form.

Instagram has also updated the icons of its own family of apps along with the main app logo. The company has given a new unified look to the Layout, Boomerang and Hyperlapse icons. The Instagram team has designed all new icons using the same grid to make the whole app family look cohesive. The company has also updated the Layout and Boomerang icons to help you better understand what actually app does for the users.

Instagram has updated the app inside out. The company has decided to update the app UI along with the icons. Instagram has new clear and simple UI now. The company introduced the new app UI, “While the icon is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos. We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens.” The new app UI looks simpler and consistent design with stripped back, black and white color scheme. A notification has also changed from orange to red. And it is highly focused on the photos and videos.

So, lots of things have changed in Instagram. There will be the users who will like these changes and obviously there will be few who won’t be impressed with the updates. Here is the early reaction of the users on Twitter about the new logo of Instagram. Surprisingly, there are lots of users who actually don’t like the new logo of the biggest photo-sharing network.

When you see the new @instagram logo  pic.twitter.com/zGN5yvNvjM — refinery29 (@Refinery29) May 11, 2016

New Instagram icon looks like something I created in Word Art when I was 10 pic.twitter.com/yuWK6A8Q0K
— Eryn (@Eryn_NotErin) May 11, 2016

New Instagram looks sleek af i like it pic.twitter.com/Vhk9RgsRCj
— Tom Davies ☆ (@1TD) May 11, 2016

anyone else think that @instagram‘s new branding looks like @LisaFrank? #90skid pic.twitter.com/XuWKddUbzt

— Carly A. Heitlinger (@collegeprepster) May 11, 2016

The new Instagram icon has everyone like: pic.twitter.com/8GFX4UtLlx

— Kelsey Wolf (@kelsWOLF) May 11, 2016

Best thing I’ve seen today. How the new Instagram icon was made. [via Reddit] pic.twitter.com/Ax33Zk11Uc
— Katherine McCoy (@katherinemccoy) May 11, 2016

Instagram has announced all the updates on Wednesday on the official blog. Personally, I like the new logo of the Instagram. It is much clear, simple and flat. What is your opinion about the new logo of Instagram? Do you like it or not? Share your opinion in the comment box below.