There are many aspects of off-site search engine optimization that almost every SEO is familiar and aware of, including link building, blog commenting and social bookmarking and tagging for external meta data. Let’s not forget however, that there is an entire practice of site structure, keyword density and on-page factors as well.
Here are the following strategies of on-page Search engine Optimization:
- Implement unique META titles and descriptions for all of your pagesInsert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
- Add an HTML sitemap to your siteThis is a single page that includes links to the main pages of your websites. If your site is small you may want to include every page while larger sites should just have links to the most important pages. Sitemaps are an import part of SEO optimization because they give the search engines a ‘hub’ where their spiders can find all of your pages through one single page.
- Target ‘long tail’ keywords in your sub pagesLong tail keywords are those that are not as highly competitive as your main keyword. Target a fairly competitive keyword for your index page and less competitive keywords for all sub pages. Many Webmasters have a bad habit of targeting the same few keywords throughout their entire site; because of this they are losing valuable traffic to inner pages.
- Use underline, bold, strong and italics tags on each pages keywordsThis SEO tip is one that has proven to be very valuable. Search Engines give more weight to words that are using these tags. Do not over do it, implementing these tags at least two or three times would cut it.
- Use H1 and H2 tags with your main and secondary keywordsMost SE’s give a lot of weight to words that are wrapped in these tags. Each page on your web site should have one or two targeted keywords at the beginning of the page. Just add < h1 >keyword< /h1 > to the main keyword and the same for your secondary keyword replacing h1 with h2 and deleting the spaces.
- Submit to the search engines yourselfDo not use submission service or submission software. Doing so could get your site penalized or even banned.
If you have not been using the above tips in your SEO strategy then you have been missing out on quality targeted traffic. Implement these tips as soon as possible and you will start to notice an increase in visitors.