As we all know, earning customer loyalty is the major objective of any business, converting customers into fans that keep coming back is the major challenge that every business faces today.
The worry is not worthless because there are several benefits of building customer loyalty. Loyal customers that return back to you for business is much cheaper than finding new ones.
So developing a clientele that is loyal is the result of effective use of your time and efforts while building your brand. How to create that magic in your services and products to earn the loyalty of your customers is yet another question that needs a well-planned strategy and lots of hard work.
Let’s have insight into some of the ways / tips you can create a sense of loyalty with your customers to develop a strong following of loyal customers who loves your product and services!
1. Offer small little things
The little things are more attractive than big rewards. You can engage your customers by spending little. You can offer a small gift, sticker, toy or even discount with each product or service. People are more inclined towards these small gifts and are more likely to return in future also.
2. Don’t forget expressing your gratitude!
Saying please and thank you does not cost anything but it can actually create a lot of difference in others’ lives. Of course, your customers are giving you money for your product, but acknowledging the sacrifice they are doing to earn that money, which they spent on your product, deserves a sincere thank you! It’s a small price you can always pay to your customers whenever they buy from you. It will create a feel good environment for your customers and will display your care about them, which is much more than just their money.
In addition, there is no harm in sending out follow-up email or a handwritten note from time to time to keep connected with them.
3. Share your business values and story
Customers build relation with people, not brands. It’s time to share your business’s uniqueness and values that can help your customers see your brand in a newer light away from other brands. Focus on building a ‘professional’ persona, sharing your brand story and business honesty to engage your customers.
You may talk about your brand story, values, and its people. You can share something unique that brings your product to the forefront, apart from all other brands. Talk about the values that make your brand offbeat and share them with your audience.
4. Quickly respond to customer feedbacks
Responding to customer reviews is the most important aspect if you want to build a loyal customer base. In addition, this is what Google also likes. It is widely loved and display by Google as well. Quick response to reviews will keep your customers happy. They will know that their voice is heard and valued.
You can even turn not-so-happy customers into loyal fans by sending out a sincere apology and offering a solution and appropriately thanking them for taking the time to write a review. It will show that you care about your customers and value their words. This caring attitude is likely to go a long way in your business.
5. Communicate frequently
Communicating with your customers is of utmost importance while building a strong connection. It is one of the easiest and cheapest ways to building a loyal fan following. This will not only keep your brand name in the minds of your customers fresh but it will also help develop that loyalty.
But do not annoy them with unwanted communications. Leverage the right communication formats and let your customers tell you how they would like to be contacted. It could be newsletters, social media, weekly digest emails, text messages, and even phone calls. But avoid overdoing it.
6. Build employee loyalty
Loyal employees attract loyal customers. Develop a supportive and open environment where your employees feel valued and heard. This is the way to creating loyal customers. You may be the owner of your business but your employees are the salesperson at the end of the day for your business.
Happy employees will be willing to go beyond the set rules to ensure customer loyalty. They will develop a personal commitment to your brand and what it stands for, which matters. They would be able to articulate your brand’s value, which they can share with the customers.
Happy employees are the best brand marketers of your company.
7. Engage personally not only professionally
What if you send your customers greetings on their birthdays! Isn’t it awesome? They would be more than happy to know that you remember their birthdays. It will bring a smile on their faces, which are more valuable than any other reward.
It can be automated and you do not have to put much effort to remember the birthdays of all your customers. This small gesture can spread smile every year amongst your audiences. Sending out personalized communications can develop “personal” connection. Customers want to connect with the people behind the businesses and not with the nameless and faceless corporations. Apart from this, a gentle reminder that you appreciate them as a person can also earn you their loyalty and consolidate your bonding.
These are some of the most effective and priceless efforts and tips to make your customers feel that how much they matter to you. There are many more but the most essential are discussed here. So, next time when you sell a product to any of your customers never forget to tell them how you care about them and what it worth for you.
It’s all about building relations and displaying your concern that can go a long way when it comes to earning customer loyalty. If you are successful in building customer loyalty on a budget there is nothing better than this success! So apply these tips and win over the hearts of your customers.