Pinterest Launched Pinterest Academy (A Marketing Guide To Business)

Pinterest is a popular social networking platform where people can find unique ideas for hobbies or interests. Pinterest can even be used to increase the web-traffic to merchant sites and can increase sales for businesses with its unique set-up where a Pin (image) is saved by a Pinterest user that is linked to a particular website. Therefore, Pinterest can be used to ensure the success of a business venture, as you can reach numerous target customers through it.

• Around 250 million people use Pinterest each month and around 40% of the users have a household income of $100k+
• In the US, 22.1% of people used Pinterest in 2017 and 23.5% people used Pinterest in 2018.
• About 93% of Pinners use this platform to plan purchases.
• About 87% of Pinners have purchased a product because of this platform.
• Pinterest can increase sales around 3.8 times more than other platforms

These statistics prove how Pinterest can be used to drive sales or increase the brand value of a business.

About Pinterest Academy

To ensure the success of the Pinners, Pinterest has recently launched Pinterest Academy. It is a free e-learning tool which has been designed for the businesses new to this social networking platform. This tool brings professional tips and practical examples of how to grow a business on Pinterest.

About Pinterest Academy Courses

On Pinterest Academy, you can access a collection of smart online courses that can be accessed from anywhere on any device. Pinterest ensures that learning remains fun for the Pinners.

You can access the courses after signing up to this website and have the liberty to start or stop the classes at any time. You can finish the entire curriculum within one hour, as each class may take around 2-5 minutes to complete.

Five Available Courses

The following five courses provide an overview of the platform and these courses are –

Pinterest Narrative

Creative Strategy

Creative Inspiration

Targeting and Buying

Campaign Objectives

Four Coming-Up Courses

Pinterest is planning to introduce the following four courses later this month.

• Setting up a Pinterest Business account
• Managing and measuring a campaign
• Building and launching a campaign
• Planning and strategizing a campaign

Through the aforementioned courses, you can learn how to set up a business account. You can even learn how to plan, launch or measure the success of a marketing campaign for your business.

Available in Countries

The introductory courses of Pinterest Academy are currently available to the businesses of the following countries

• UK
• US
• Canada
• Australia
• Germany
• France

Conclusion

The five introductory courses can help the Pinners with learning how to connect with the audience, how to incorporate the Pinterest best practices, how to design Pins and how to inspire visual discovery. The next four courses have been designed to teach Pinners how to use this platform for marketing, selling and building a brand’s presence. Hence, it is a not-to-be-missed course for every business.