Before starting the Design and Development of your brand new eCommerce website, you should realize that there are so many aspects you need to take care of. So, that your customers can have a quality user experience. You must ensure that every feature on your eCommerce store is well-checked and tested across all the platforms and devices.
Your online store will be able to match the expectations of your targeted audience only when every element from sleek designs to check-out modules are made up perfectly. Not doing all these will harm your impression towards customers as they will find uncertain navigation with broken links, unfinished product page content, or checkouts that are not user-friendly. To provide you with top-to-bottom guidance, we have prepared an eCommerce Website Design Checklist.
Consider this checklist as a path to success for your eCommerce business before making a sale through it. It allows you to create the ideal interface and an attractive store without any hurdles.
Let’s have a look at a detailed checklist that can be bookmarked on your browser for future reference.
Remember, First Impression is the Last Impression!
An eCommerce website should be built up and have such engagement features that don’t give anyone a chance to leave it. Customers can be guided by some additions and tweaks in your first few pages, only if your homepage interference and navigations are appealing to eCommerce shoppers.
Below is the list that should be included:
- First of all, it should be sure that the site works on every browser and device.
- A pretty designed logo is a bonus!
- Don’t forget to add promotional graphics and links on the homepage.
- Linking up to the most famous products.
- Calls to action are used to direct visitors to critical sales pages.
- A search field should be visible clearly at the top of the site.
- Options such as promotions, free shipping, or specials should be displayed.
- A section that contains the most recent company/industry news.
- Direct links are displayed for recent purchases and popular products.
- The search area for popular brands.
- Language option to consider if necessary.
- Finding a store.
Handle With Care! – Overall E-commerce Website Management
The most visited page of your website is the homepage. However, you shouldn’t miss designing the entire website and adding more relevant content and Call-To-Actions on every webpage. They find ways to contact customer support or get information about shipping policy. So, you must try to fill your actual pages with purposeful content, before linking THEM to the type of pages from your main and footer menus.
If you want a guide to be added in specific content,
here’s a list of web pages to consider for adding to your online shop along with details:
The basic and the root of a website is its homepage, which we also discussed earlier. It shows the visitors what your website is about.
About Us Page
This page displays what your brand is and its value, the people behind the company and the purpose, vision and mission that has brought the company here. Your unique value comes on the about page that is a great place to expand your products by giving a detailed explanation about it and how you are handling your business with many milestones.
Contact Us Page
A detailed customer support page is a necessity but for instance, it is essential to provide a contact page with simple contact information. It can be proved to be profitable, if you put a phone number, email address or contact form to reach you.
FAQ Page (Frequently Asked Questions)
Customers usually have lots of questions or want to get a quick review about the product before purchasing it. Nevertheless, this option is only possible if your online store allows options such as subscription boxes, customized items or alternative shipping options. Prepare a questionnaire that you think is casual and good numbers of customers are going to ask and answer them with transparency.
Terms of Service
While devising your Terms of Services page, it is necessary to consult a lawyer, as this page consists of all the legal aspects of the store and which services are included when someone shops from your store or what they can expect from your store.
Shipping Details Page
It is necessary to have a shipping page on your website that provides information about the product to the respected customers when they can expect products to arrive. A customer purchases a product for a wedding, birthday or weekend, so it is like the customer that they will seek shipping details. This page should consist of shipping methods to regions where it ships.
A detailed page about return and refund policy is mandatory as it shows processes for returns, exchanges and returns. At what time should an item be returned or printed out a shipping label from the site or returned about the payment? The address where the returns should be submitted or who will come to collect the product should be mentioned.
Ecommerce Product Pages
Constant moderation and management are necessary for every online store. A quick survey of the whole website is required to see if it’s running properly and each page looks worthy.
Following is a list of items to consider while managing the site:
- Designs should be minimized for easy surfing.
- Filling up empty product pages and removal of broken links.
- Security certificates and reminders should be included for safer transactions.
- Categories and filtering options.
- Testing speed of the site at regular intervals
- Signing up for email on every page.
- Add social share and checkout button
- Add a login box.
- Add tags for categories, products and support pages.
- Icon showing a shopping cart should be on the top that shows saved items.
- To make it easy for customers to find their products or pages, apply breadcrumbs.
Content Pages Other Than Products
Content in a website helps you stand out from competitors and shows website surfers that you are just more than just an online store. If you are wishing to enlarge your brand, listed are some items that should be shared on a completely separate page.
- Events of the company.
- An outer resource page.
- Webcast our podcast page
- To make a good connection with customers, insiders about the company
- Blogs or articles about your industry or products
- Comments on the blog you have published on the website
- Lists relating to your products
- Articles about the event of your firm
- A separate section that allows people to submit their contents
- Video references page should be necessary
Things to Consider From “Add to Cart to Checkout”
This should be the most impressive and attractive page of your online store. So, if you want to enhance your eCommerce brand experience among customers and wish that customers should make conversion-oriented decisions quickly, make your shopping cart and customer checkout area worthy and hassle-free.
Let’s have a quick tip for checkout and shopping cart segments:
- The checkout page should consist of several acceptable payment methods but don’t make it messy.
- Allow the customer to create an account, only if he/she places an order
- The checkout area should be displayed with animated or fun images
- Try to minimize shipping costs
- Customers provide you with the most confidential information about them that is their account details. Try to make the payments secured and sealed.
- Don’t forget to remind customers to continue shopping after purchases
- Provide exclusive promo codes
- Add a wishlist button to save the cart for later
- If an item is out of stock, provide a notification option to remind customers of their missed purchase
- Show previous items purchased as a history during a regular login
- For high priced items, try to give financial instalment options through any finance partner
- Test the checkout procedures
- Offer a sample or detailed information through exact images. The customer should feel as if they are purchasing practically from a store.
- Don’t hesitate to show how much the customer saved during checkouts
Focus on Customer Followup
It’s important to ask for feedback from customers after their purchases. You can even offer them additional deals with automated emails through an eCommerce platform or email marketing app. Check out these mostly used follow-up email examples for the eCommerce store.
Things to be considered during making a marketing mail:
- Asking for a review
- A photo of the product
- A receipt with the price
- Asking for feedback
- A regular follow-up asking about the product usage
- Sending gift cards through the mail
- A thanking mail for their purchase
- Option for cancellation of the order
- Links for sharing on social media and tracking the shipping
- Including links for support related to products suggestions and support
- Sending a promotion for abandoned products
- Order number and return link instructions
- Including a survey link
- A link that shows return instructions
- Asking them to join a loyalty program
- Attracting customers to make a purchase again by giving discount codes
- Generating a receipt along with the price
Supportive Stuff on Your E-commerce Website
Supportive staff needs to be covered in every online platform, as it can provide the most relevant information about what the customers are in search of.
The list to be included in your eCommerce site that includes support pages, links and information is as follows:
- Offering 24/7 customer support
- A return policy is a must
- Add social media profile icons as well as social sharing icons where necessary
- Ask for complete shipping details
- Add a FAQ section
- Provide a Live Chat Area
- A help center is mandatory
- Listings of email, phone number, and contact forms
Over to You!
If you want to create a distinctly memorable customer experience in your eCommerce store, feel free to reach one of our eCommerce website development experts.
Next, we’ll discuss the cost of eCommerce Website Development.
Till then Stay Tuned!