So, friends here we would talk about how in seven simple steps you can create a stunning yet optimized landing page that has the potential to drive high-quality organic traffic to your website.
1. Shortlist your Keywords
Having an idea about keywords you are about to target through your website should be your priority even before you even initiate to optimize your landing page. Keywords could be single or phrase both. You can brainstorm your mind to analyze what could ideally be the best keywords or phrases that anyone would like to enter to search for the services or products you are selling grabbing a stimulating drink of your choice in your hand.
You may also rely on Google to understand this better. Put your choicest keywords into search engines – what you get? Did you get any other websites similar to your landing page? You can collect the keywords from those websites and put them on the list. If you did not get any relevant pages, it’s time to reconsider your keywords. Possibly every person has a different view on your keyword meaning. You may also get some relevant suggestions from the search engine. You can also add them to the list.
Now, it’s time to find out some keyword research tools like Wordtracker, Google Keyword Planner and enter your keywords to see the results. It will give you some added suggestions and also help you know several times a specific keyword has been searched for. It is recommended to opt for only the relevant keywords and store them with several searches for each keyword, in descending order.
Now take one keyword which best aligns with the subject of your landing page and is one of the best keywords of your list. Consider this keyword as the primary keyword for which you will optimize your squeeze page. Make top 5 keywords from your list apart from primary keyword will become your secondary keywords.
2. Make Impressive Title Tags
Encountering a title tag to search engine bots is similar to making the first move towards shaking hands. Also, you can create title tags of maximum 70 characters which are accepted and read by the search engine spider. It is advisable to put the primary keywords in your title tag, to make the bots understand the subject of your landing right away without confusing by secondary ones. Accidently if you happen to have few more space left, some more additional keywords can create the magic. Ensure, you must not exceed 70 characters of the guideline. But to be in the safe side, better be within the slab of 65 characters line to create the right title tag for your landing page for the bots to read and crawl.
3. Create Crisp and Brief META Description
META description often works as a signboard for SERPs which is normally displayed below the website title and URL. Although there is no fixed rule for the search engines what it will display, a well-written META description may appear before the users that search for specific keywords. You need to keep it simple, mention your landing page subject without exceeding 150 – 160 characters. It is better to incorporate the main keyword in this description to invite the bots adding a playfully inscribed call to action, which will tempt the users to view your landing page. Just make it a point to write META description for your users instead of a bot.
4. Tweak Your URL
Tweaking your URL will act just like the icing on the cake, making it more appealing and tasty. Search engines are more attracted towards those landing page URLs that are coupled with the keywords. Include your primary keyword in the landing page’s URL but ensure it should be simple yet small as too long URLs are bad for user experience.
5. Write Headline That Turn Heads
A great headline shouts “read me” and grabs the eyeballs. Such an appealing headline is also liked and promoted by search engine spiders. Here also this tip will work to add your primary keyword if possible but make sure it should make it ridiculous or ugly. It is the speciality of bots to consider the headline as a sign that this specific landing page is related to the keyword found within it. Put your main header in h1 HTML tag.
6. Content That Works
Content is the most precious treasure of search engine robots even though they cannot understand a single word. But this is how they work – more content, fresh content and meaningful contents. Keep in mind while writing for your landing page that it should trigger action. Don’t forget to include the main and a few secondary keywords to attract better SEO. Spread them evenly if you must, so they will appear good. You can play with the keywords to make it meaningful tossing a few words here and there.
7. Optimize Images For Bots
It is a fact that search engines strive hard to recognize images, but till now it is not able to read or even see the images. These bots are programmed to do a lot of workarounds to read and understand the image and relate it to the content and context. To make it better for the bots to understand it you must parse the alt attribute of an image HTML tag, which is mostly treated as a description of the product. Add a short description of the image you have included on your landing page. Better if you can add your main keyword, but not necessarily. Give these little images eyes and hand to invite bots.
So, friends, is it still that tough to optimize your landing page to attract more visitors and of course the bots which are the major cause of low or high visits? I am sure, after going through this piece of information, now the task of optimization of the landing page for SEO must not be that tough for you! So, are you ready to give it a try? You can optimize your landing page any time any day! No need to wait for the right time or the right person.