Date-Stamp for Blog Content: Advantage or Disadvantage for Blog Post?

Date-Stamp for Blog Content

Introduction to Blog Date Stamp

A blog date stamp is a timestamp that indicates when a blog post was originally published, or when it was last updated. It serves as a point of reference for both the author and the readers, offering an insight into the age and relevance of the content. In this era of ever-evolving technology and rapidly changing trends, content can become outdated quickly. Date stamps are essential tools for managing and organizing your blog content, helping readers make informed decisions about the value and relevance of your posts.

Should You Date-Stamp Your Blog Content?

There isn’t a one-size-fits-all answer to this question, as it depends on the nature of your content and your target audience. However, it’s important to consider the benefits and drawbacks of using date stamps before making a decision.

Pros & Cons Of Date Mentioning In Blogs:

Pros Of Date Mentioning In Blogs:

  1. Relevance: Date stamps help readers determine the relevance and accuracy of your content, especially in industries where information is constantly changing.
  2. Trustworthiness: Displaying the publication date can enhance your credibility as a blogger, showing readers that you’re transparent and accountable.
  3. Provides context: Including a date stamp on your content provides important context for your readers. They’ll be able to tell at a glance whether your content is up-to-date or if it might be outdated.
  4. Organization: Date stamps can make it easier for readers to navigate and sort through your blog’s content.
  5. Improves user experience: Readers may be frustrated if they can’t tell when content was published. Date stamps can help them quickly determine if the content is still relevant or if they should keep looking.

Cons Of Date Mentioning In Blogs:

  1. Perceived Obsolescence: Some readers may perceive older content as outdated or irrelevant, even if the information is still accurate.
  2. Time Sensitivity: Content that relies on time-sensitive information may lose value over time, potentially discouraging readers from engaging with your blog.
  3. Maintenance: Keeping your content up to date with current information and trends may require more effort and resources.
  4. Search engines may give less weight: Some experts suggest that search engines may give less weight to content that is date-stamped. This is because they want to provide users with the most relevant and up-to-date information, and content that is old may not be as relevant as newer content.

Including “Article Updated On” Date Stamps:

If you frequently update your blog posts to keep them relevant and accurate, consider including an “Article Updated On” date stamp. This not only informs readers that the content has been revised but can also signal to search engines that your content is fresh and up to date. Be sure to only use this feature when significant updates have been made to the content, as minor changes may not warrant a new date stamp.

What is the Best Date Format for Blog Posts?

The best date format for your blog posts depends on your audience and their preferences. Here are some common date formats to consider:

  1. Month Day, Year (e.g., March 29, 2023)
  2. Day Month Year (e.g., 29 March 2023)
  3. Year-Month-Day (e.g., 2023-03-29)

Consider the location and cultural background of your target audience when selecting a date format. Using a format that is familiar and easy to understand will make it more likely for readers to engage with your content.

Date stamps are valuable tools that can enhance the user experience on your blog and contribute to your content’s relevance and credibility. While it can provide important context for your readers and help establish you as an authority in your niche, it can also lead to outdated content and potentially hurt your search engine rankings. By carefully weighing the pros and cons and considering strategies like including an “article updated on” date stamp

Thinking of removing the date stamp from your blogs?

A ‘sticky’ website is a website that is capable of enticing visitors to stay longer than the usual span of time and is capable of encouraging visitors to return in the future. Removing the date from the blogs is considered to be a useful technique if you want to achieve the result. However, it is a controversial issue and there is support for both “in favour of using the dates” and “against using the dates” on the blogs.

Let me acknowledge you first, adding a label of “DATE” is the choice of individuals. In some cases, it’s beneficial and on opposite side it may harm, too. Majorly, choice depends on the content what you are opted to publish…

Let’s Discuss What Happens on Applying Date-Stamp to Blog-Post

Viewers can easily distinguish recent blog-posts from the old blog-posts whenever you date a blog-post and this distinction may become harmful to your website if you post time-sensitive blogs. In this scenario, the viewers may leave your website without reading a blog if they notice that a blog-post is old.

For example, a blog on your website may deliver some tips to the viewers on a particular issue. These tips may have been relevant in the past and are equally relevant at present. However, if a viewer notices an earlier date on the blog-post, then he/she may consider that these tips are outdated and may leave the website without reading the text.

Therefore, it is prudent not to date a time-sensitive blog-post. However, removing the date may not adversely affect the websites with evergreen blogs; although, it is hard to predict how many viewers will consider a particular blog to be evergreen. Adding dates to the blogs may have positive effects in some scenarios. The following examples may shed some light on this matter.

  • You may add dates to the recent blogs (For ex: blogs on recent events, movie/shows, industry updates, current affairs, all-time favourite topical concepts of readers and more), as it enables you to capture the attention of the viewers. It signals to the viewers that the information featured on the post is up-to-date. Therefore, dating recent blogs is a judicious step in such above mentioned cases.
  • You may even bring the recent posts in focus and date only the recent blogs on the front page instead of dating all blogs. In this scenario, the viewers may feel that all the blogs on your website are up-to-date after noticing the latest dates on the front-page blogs.
  • There is another way to date the blogs without adversely affecting the traffic to your website. You may use subtle colours when featuring the dates and shift a viewer’s focus off the date. You may feature the date at the bottom of a blog-post in order to keep the data out of the focus until a viewer finishes reading through a post. To keep the appearance subtle, you may even use smaller fonts for a date in comparison to the font of the headline. The aforementioned techniques let you use dates on the blogs whilst bringing the content of a blog into the focus instead of the dates.

Blog Date Stamping Impact On SERP Ranking:

Google and other search engines take various factors into account when ranking content, including the freshness and relevance of the information. Date stamps can play a role in this process, as search engines may prioritize recently published or updated content. However, it’s important to note that quality and relevance are more important than recency. Focus on producing high-quality content that provides value to your readers, and use date stamps as a tool to convey the timeliness of your posts.

Let us know whether you show the date on a post or not, and what method you use if you display dates to the user but hide them from search engines.

Recent Articles

Browse some of our latest articles...