Manufacturing Website Redesign: 9 Key Reasons You Can’t Ignore

Manufacturing website redesign key reasons

If something works great for us, we usually find it comfortable and won’t even think to upgrade/replace it. Our old car gives us the same comfort but without upgrades and the latest tech, it will stay as your old car only.

The same way your old website needs that upgradation and features to compete in the market for new opportunities.

With the changing trends and generations at a rapid pace, your website must cope with the evolving times. The manufacturing business needs to stay ahead of design, development, and functionality trends. A well-designed and developed manufacturing website leaves a lasting impression on the visitor’s mind.

However, all websites need redesigning with the changing trends or after some time and the recurrent reasons behind manufacturing website redesign are as follows.

1. Poor User Experience

User experience or UX is regarded as a vital factor in ensuring a website’s success. It is associated with a visitor’s emotional experience when navigating through a website and if a website’s design and features align with their intentions.

A recent survey of online consumers revealed that 88% of consumers are unlikely to return to a website after having a dissatisfactory experience. For example, you may lose valuable leads in the following scenarios.

  • The website is loading slowly.
  • It is difficult to navigate.
  • Its features are unnecessarily complex.

If you want to retain visits, then you should focus on creating an enjoyable user experience through a website redesign.

The following steps can help you provide the best experience to the users.

  • Understand the behaviour of target users.
  • Think about the ultimate goal of your website.
  • Think about the actions that you expect the visitors to complete.
  • User analytics software to improve your website’s UX.

2. The website is Not Functioning Properly

The following features are some of the signs of a non-functioning website.

  • It is almost impossible to use a website.
  • It takes a lot of time for a website to load.
  • There are broken links and outdated offers on the website.
  • The website’s layout is not optimized for the latest browsers.

Your website may not have these issues. However, it may need redesigning if even one area of the website is outdated or has issues. For example,

  • The website may not be optimized for modern web browsers. or
  • You may be creating links to older web pages that no longer exist.

These issues may not seem to be major issues. However, it is important to resolve them in order to improve a website’s effectiveness, as it may negatively impact your website’s traffic or your lead-generation efforts ultimately.

3. The website is Not Mobile-Friendly

In the 3rd quarter of 2020, 50.81% of global website traffic was generated by mobile devices and this statistic does not include the web traffic generated by e-tablets. Hence, it is essential to redesign your website if it is not built on responsive web design. If your website has not been optimized for mobile devices, then you are likely to lose customers and leads.

These days, people want to have access to the necessary information at any time and from anywhere. The latest study on the satisfaction of online customers reveals that a flawless user experience across all devices is important for 83% of mobile users. Therefore, you will lose valuable leads to competitors if your website cannot fulfil this primary requirement.

You may use a Content Management System if your website has not been optimized for mobile devices. These systems enable you to create and manage the content, code, design, and graphics for your website. You may even use a ‘browser-testing’ software solution in order to ensure that your website looks and functions consistently across all browsers.

4. The website is Not Generating Leads

Your website may become unable to convert the prospects into leads if you cannot drive the customers deeper into the sales funnel. In this scenario, you have to find out the exact reason behind this issue. For example,

  • You may revisit the landing pages to find out if they are complicated.
  • You may check the CTA texts to find out if the language is incomprehensible.
  • You may check the entire conversion path to find out if the visitors cannot find what they want.

You have to make the necessary adjustments to resolve the issue if you want to generate more leads.

5. The website is Not Receiving Traffic from Google

You have to consider redesigning the website if it cannot receive sufficient web traffic from Google. In this scenario, you have to optimize the website for search and have to make blogging a part of your website’s content strategy.

“A recent survey revealed that websites featuring blogs have 434% more chance of being ranked highly on popular search engines.”

With the inclusion of blogs, you can also establish the credibility of your business and can generate more leads.

However, it is essential to search for the right keywords before developing a content strategy for your website. It enables you to find out the phrases or words that people commonly use when looking for something about your industry. You may include these words or phrases in meta-descriptions, titles, headers, body copy, and URLs.

It is equally important to link the blog posts to the related pages and posts. It enables the visitors along with the search engine bots to find out the relevance and relationship between the content on your site.

6. The website has Security Issues

The risk of cyber-attacks has increased manifold over the years with the advancement of technology. In this scenario, cybersecurity has become the biggest concern of all types of online businesses.

Websites with outdated software solutions are more at risk for cyber attacks, as hackers can easily breach the security features of outdated software using malware.

Hence, it is essential to revamp a website’s design if the software is outdated or if there is an option for online payment. You may change the web hosting option to resolve common security issues and may select a web host based on your goal. You may even use the website security tools for improved security.

7. Website Branding is Outdated

A logo or a graphic element does not just represent your brand identity. If your branding is consistent across all aspects of your business, then it becomes easier to recognize the brand. In this scenario, people feel at ease when investing in your products or services. You may even use the branding to provide a message to the target customers regarding your business or organization. Branding also enables you to create a unique identity from the competitors.

Hence, it is essential to redesign your business website if the branding seems outdated. It is also important to redesign the website if you have recently rebranded the business, as it reflects the alterations.

It is important to alter the content and language of your website alongside changing the logo or colours when rebranding. It enables you to maintain consistency between different aspects of your website.

8. The website is Extremely Slow

A recent study conducted by dotcom-tools on users’ expectations regarding a website’s loading speed revealed two facts.

  • 47% of desktop users expect a website to load in two seconds or less time.
  • 40% of the users (irrespective of the device) abandon a website that takes more than three seconds to load.

Therefore, a website’s loading speed plays an important role in keeping the visitors engaged and in lowering the bounce rate. You may even notice a dip in your website’s Google ranking due to slow loading speed and the loading speed may lessen due to the following reasons.

  • Your website has large images.
  • There are numerous embedded third-party scripts.
  • Your website’s CMS is outdated and does not use the best practices of coding.

You may use various tools, such as GTmetrix or Google’s PageSpeed Insights, to learn about your website’s loading speed and to determine if it requires optimization or an updated CMS.

9. You Have a Better Idea

You may even want to redesign the website because you need a different content layout or theme or may want to change the number of tabs. If these alterations do not prevent a website from delivering a flawless user experience, then you may consider a website redesign.


Your business website is not just a space where visitors may get basic information regarding your company or your brand. It becomes an extension of your business and a useful marketing tool.

Therefore, the design of your website has to establish trust and educate the target audience alongside fulfilling the basic requirements of your business. You have to keep these points in mind for a successful manufacturing website redesign or facelift.


1. What are the advantages of redesigning my manufacturing website?

After a certain period or changes in your business approach, services, products, etc – you need to redesign your manufacturing website:
Here are some of the benefits of redesigning: 
A redesign can make your website more user-friendly. 
The updated design shows professionalism and credibility, enhancing your brand reputation.
Redesigning ensures your website is optimized for mobile devices and SEO, boosting higher visibility and conversions. 
A redesigned website with clear calls to action & navigation leads to increased conversions and sales.
It gives you an edge over the competitors.

2. How long does it usually take to redesign a website?

The timeframe for redesigning a website can vary depending on factors such as the complexity of the project, the size of the website, and the availability of resources.
Basic Redesign: A few weeks to a couple of months (4-8 weeks)
Extensive Redesign: Several months (3-6 months)
You can reach out to the leading website redesigning company to get an exact pricing quote for your manufacturing website.

3. What information should I gather before I begin the redesign?

Before beginning the redesign, gather insights on your target audience, current website performance, and desired goals. 

You need to consider the following aspects like:
Audience demographics and preferences
Current website traffic and user behavior
Competitor analysis and industry trends
Desired website functionality and features
Branding guidelines and visual assets
SEO performance and keyword analysis
Content audit and inventory
Technical considerations (e.g., hosting, CMS)
Budget and timeline constraints

Getting all this information before the redesigning phase helps you get the most out of your investment.

4. What ongoing support and maintenance services do you offer post-redesign?

Following the redesign, the team at KrishaWeb offers comprehensive post-launch support and maintenance services. This includes options for version upgrades feature updates, technical support, bug fixes, and ongoing optimization to ensure your website’s long-term success and effectiveness.

Nisarg Pandya
Project Manager

Experienced Project Manager and Scrum Master at KrishaWeb, delivers expertise in Scrum methodologies, Laravel, React.js, UX design, and project management, ensuring efficient project delivery and agile implementation.


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