We all know, the audience loves to engage and interact with stories. The tappable story format is more accessible now – to creators and audiences alike. Many social media platforms have already been using these tappable stories and our very own tech giant – Google has its own version.
So, let’s go through it…
Web stories are visual slideshows. They became popular with Facebook Stories and Instagram Stories. The web stories are powered by AMP technology and are now owned by Google.
Web stories give the user a fast-loading full screen, dynamic consumption experience. A typical web story can contain engaging animations and tappable interactions. Creators can use visual narratives in the stories with a combination of video, audio, images, animation, text.
The advantage of Google Web Stories over Instagram or Facebook stories is that you can host them on your website. You can also add a call to action to encourage the audience to visit your website. Along with CTAs, you can also include links and Google AdWords.
Apart from your website, the Google Web stories can appear across Google Searches, in Google Discover, and also through Google Images. Read along this guide to understand how to enable their appearances. As a creator, you can use the resources on creating stories, without any coding involved.
Google Web Stories allows content creators to host and own their content across the internet. A web story is a succession of images, videos, text, audio, or a beautiful combination of all and unlike Instagram or Facebook stories, they don’t disappear!
Google has described its version of web stories as ‘Fully Immersive’, ‘Best in class’ and ‘amazingly engaging’.
Several brands have incorporated Google Web Stories to engage with their audiences, to list a few –
Google Web Stories can appear anywhere across the web – this is one of their most special features. This is what makes Google web stories unique from their competitors.
The Instagram Stories and Facebook stories need to be viewed on the respective platforms, but the Google Web Stories can be hosted on the creator’s own website.
The publisher can create stories for any website, animate any element and make the overall experience of their audience richer, as there is no limitation put around content, unlike other competitors’ apps.
It is a very recent update (in October 2020) when Google bought web stories to Discover. The google web stories will now appear in Android and iOS in the form of a carousel near the top of the feed, available in the USA, India, and Brazil. They can also appear as a single card, available in the USA.
It is very simple for viewers to browse through stories, tap on the story and get a full screen and immersive experience. Tap to move forward to the next slides and swipe to see the next story.
Google web stories also appear in the search results like a web page. Marketers can use the web stories above competitors, this will increase your website’s accessibility and credibility from the SERPs.
They appear in grid view and single search results in the Google Searches. The grid view shows multiple web stories from various publishers and is available in the USA. The single result is available in all regions and languages where Google Search is available.
Google web stories also appear in the Google Images with a web story icon and are available across all languages and regions where Google Search is available.
Google web stories can be practically used everywhere, as they are hosted on your servers. The web stores can be embedded across various digital communication channels such as – emails, and digital brochures.
Marketers can render their web stories to appear on various devices such as mobile, tablet, and desktop browsers. The AMP technology will stimulate your stories in different device sizes and formats.
Under the hood, web stories are just web pages with images, animations, videos, and text and should follow all the necessary guidelines that apply while publishing regular web pages.
There are two ways to get started…
You can use several story editor tools and start creating stories with no coding involved. Several tools are available, such as Newsroom AI, Web Stories for WordPress Plugin, Make Stories and more. Check the full list and proceed with the one most suited for you.
A disclaimer by Google regarding the tools – “Tools listed here are for informational purposes only. By listing tools, Google does not endorse these partners or make any representations about their quality.”
Web stories are basically in accelerated marketed page format. You can go to the Google stories website and click on the link to Developer Docs. You’ll be redirected to the “AMP Stories Guides & Tutorials”, here you can get started by creating your first AMP story, design layout, and features, optimize your web stories or acquire the fundamentals of how AMP works.
AMPs are beneficial when –
Check for valid AMP Stories –
For your web stories to yield the best performance and experience make sure the story you developed is a valid AMP. A valid AMP passes various AMP specifications. You can also use the following tools to check for a valid AMP –
For the stories to appear on searches and discover, input the necessary metadata for your Web Story. You can use the full list of metadata and verify that your Web Story preview is apt via Web Stories Google Test Tool.
Following fields are required on every web story – publisher-logo-src, poster-portrait-src, title, and publisher (refer to the image below) –
Image Source: Enable Google Web Stories
Make sure your web story is indexed, use URL inspection tool, or review index using Index Coverage Report or Sitemap report.
WordPress and Google have partnered to create a plugin, which will allow the creators to create and publish stories directly to their WordPress site. The benefits of this plugin are –
With google web stories will look more visually appealing, thus they enhance and add value to the overall look and feel of your website. Ultimately, it will act to drive more traffic to your site.
There are several other benefits of Google Web Stories such as –
However, Google has posted some guidelines in their Web Story Content Policies and warns against the violation of the Web Stories Content Policies which can lead to permanent damage to your site.
Narrate your story via Google Web Stories with your audiences and increase your brand’s reputation. Google web stories are rich in content and available in an engaging format.
Unlike its competitors the Google Web Stories are not time-bound, they can be displayed anywhere, anytime without any limitations.
You can create a web story on any topic, they can be an extension to any of your current articles or new product release announcement. There are many ways to create web stories for your brand, use plug-ins or AMP. The web stories can benefit your brand and the exposure is worth exploring.
These are many other useful web frameworks used by software developers to create spectacular
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