In the competitive SEO industry, it is the priority for every SEO expert to acquire a higher number of leads. If a business gains a decent presence on leading search engines, then you can get well-qualified SEO leads that turn into customers along with a large number of free traffic. Therefore, it is extremely important for businesses to generate a higher number of leads, as it is synonymous to commercial success. This is not an easy task. However, there are some result-driven strategies that you may use to generate more leads for your company along with acquiring new clients. The following tips explain how to get SEO clients in this competitive world of commerce. These strategies are practical and straightforward.
Five Proven Methods
Reach Out through Popular Social Media Platforms
The popular social media platforms, such as Facebook or LinkedIn, are relevant to SEO, website performance and business growth. You may reach out to thousands of potential leads by actively participating in the business/professional groups present on the social media platforms. You may share your experience and expertise in SEO within the group in order to attract new clients.
It may not be possible for you to make a direct approach, as a social media platform may disapprove of this method. However, you may give a hint of your expertise and success. For example,
You may mention your experience to other members of a group with regards to handling different types of SEO projects. It is equally prudent to talk about the successful outcome of the previous projects.
This approach enables you to inform the other members of a group regarding your expertise and experience without violating the rules of social media platforms. After communicating with you, some members may contact you in order to take your advice on SEO. You may use this opportunity to persuade and convert the members into paying customers.
Attending Relevant Gatherings
If you learn about an event that may help you acquire new leads, then it is prudent to attend those gatherings. This technique enables you to come in direct contact with potential clients. However, it is essential to pitching potential clients according to their unique requirements. For example,
You may tell an individual who is in urgent need of SEO related services regarding your experience in this field along with the success of your previous projects. This approach is likely to generate positive results if you want to convert an interested lead into a customer.
However, this approach may drive off a potential client who is not ready to retain the service of SEO experts. This individual may need to learn in details about the SEO before making any decision. In this scenario, you may offer to send e-books on SEO or other lead magnets in order to nurture a potential client’s interest and to convert him/her into a customer.
These two approaches may help you generate a higher number of leads and to get local SEO clients.
Finding Poorly Optimized Websites through Research
The poorly optimized websites appear on the later pages of leading search engines, such as Google. You may take advantage of this information. You may start checking the websites present on 9th or 10th pages of Google or other search engines and may move to other pages. These poorly optimized websites can surely benefit from the assistance of an SEO expert.
If you want to know how to find SEO clients, then this result-oriented method may become extremely useful. You may get in touch with the owners of these websites and pitch your service. You may even send an e-mail to the website owners highlighting the basic optimization problems if you can identify these issues. This method of pitching is more likely to convince clients who need professional and updated SEO services for improved visibility.
Attracting Leads through Quality Content
It is a prudent idea to invest in inbound marketing if you are worried about how to get more SEO clients. The informative and relevant long-form content types, such as blog posts, containing updated information are likely brought more traffic and leads to your website for months or years. You may consider the following options in order to generate sustainable leads for your website through inbound marketing.
- Publishing blogs on your website
- Creating infographics and publish on social media platforms
- Creating YouTube videos
- Guest blogging on SEO/marketing websites
- Creating and promoting a lead magnet
- Create one or a series of webinars
- Launching a podcast
- Creating PowerPoint presentations for Slideshare
- Answering members’ questions on Reddit/Quora
Most SEO agencies focus on generating more leads instead of purchasing the leads from a database. However, this method may become your last resort if you are struggling to find SEO clients. It is essential to remember the following points when purchasing the leads.
- It is prudent to selectively purchase the leads, as it saves you from thousands of dollars’ worth of unnecessary investment.
- It is equally essential to select a vendor that allows you to filter the database using different criteria in order to identify the leads that are likely to convert.
- It is prudent to purchase the leads from a reputed vendor, as they guarantee a certain level of accuracy.
You may benefit from the five aforementioned tips if you are looking for an effective lead generation process. You may implement these techniques for quick as well as long-term results according to your necessities.