In the realm of digital marketing, landing pages are one of the most effective strategies for converting clients.
A properly created and well-designed landing page might mean the difference between a website visitor simply checking out your brand and becoming a devoted customer.
You have likely heard something similar previously. However, what exactly does it mean to be a well-thought-out and well-designed landing page, anyway? And what’s the secret ingredient that makes great marketers stand out when it comes to conversions?
While many landing pages have unique designs and employ a range of engaging techniques to entice visitors, they always have the same primary objective, which is to encourage visitors to proceed to the next phase of the buyer’s journey.
If you are willing to do so with an excellent landing page, we can assist you. In this article, we’ll provide our favourite landing page examples from major organizations, as well as discuss why they have excellent landing page examples that stand out and increase conversation rates.
Now let’s dive in and get going.
A landing page is a stand-alone website designed with a marketing or advertising campaign in mind. It is intended to guide users to a certain action on the website. This might be anything from purchasing to requesting a price from your company, downloading a guide, or enrolling in a subscription.
Landing pages are frequently linked to social networking platforms, email marketing, and search engine advertising. A landing page’s objective is to turn website visitors into leads or paying clients.
Landing pages aim to increase the possibility that website visitors will take the intended action by efficiently providing the necessary information and removing any unnecessary distractions.
Landing pages are often used in online marketing campaigns such as pay-per-click (PPC) advertising, email marketing, and social media promotions, where firms try to route users to a specific page with a targeted message to increase conversions.
From a business standpoint, the only purpose of a landing page is to promote conversion, which can take the kind of product sales, email sign-ups, or event registration. Because of the highly targeted design, content, and CTAs, an excessive amount of people typically fill out forms or click on them.
According to Quicksprout, the conversion rate for generic website content can be twice as high. According to research by Unbounce, landing page conversion rates vary from 10% to 19%.
Marketing professionals frequently design landing pages that correspond with their campaigns to ensure that visitors seamlessly transition from looking to doing. This increases the likelihood that visitors will take the jump and convert.
How much conversion does a landing page need to have?
According to WordStream, the top 25th percentile of landing pages achieves 5.31% or more, while the average landing page conversion rate for all industries is 2.35%.
To get your conversion rate, simply divide the number of conversions generated by the number of visitors who visited that page.
Don’t worry if your conversion rate isn’t yet around the average. Initially, nailing those percentages can be a little difficult, particularly if you get a lot of frequent page visits. Luckily, you can immediately increase your existing rate by using several straightforward conversion rate optimization tactics and by going through some of the amazing techniques
And you can even go through some of the best examples – as we will be covering in our blog. So, bear with us & keep scrolling.
Before examining the best landing page examples, it is important to draw attention to a few characteristics that the majority of excellent landing pages have.
The following are some essential procedures for creating landing pages with high conversion rates:
Quick-Tip: Test new ideas using A/B testing and keep eyeing for the best results.
This landing page website example is the first thing people see when they visit the app’s website—it immediately urges them to get started and interact more deeply with Calm.
The final takeaway: No matter what you do on the internet, make sure to make it relevant to your brand – through the colors, images, logo, and other customized elements to establish a brand identity.
Are you curious about the possible price you may charge for your Airbnb rental? That is precisely what the company’s landing page helps you comprehend. This entertaining and dynamic landing page gives consumers an idea of how much they can make by renting out their house on Airbnb and then demonstrates how simple the process is.
The key takeaway: Highlighting the benefits (especially in numbers) attracts visitors to take action.
Similar to numerous other landing pages in this article, Shopify’s trial landing page for vendors maintains a minimalistic design. It doesn’t have a lot of text, but it nonetheless convinces readers by highlighting a few salient features of its excellent product. Visitors leave with the knowledge that Shopify is an all-in-one platform that is simple to use and widely trusted.
Key Takeaway: The key takeaway from the Shopify landing page is not to make the landing page cluttered and busy. Instead keep it clean, concise, and to the point.
This registration page design from Netflix is among the best illustrations of landing pages that convert effectively. The homepage of the massive streaming service is simple, sweet, and contains only the required information.
With this landing page instance, you are immediately presented with what they are selling and an invitation to begin entering the website. This encourages people to act swiftly by removing the friction associated with decision-making. It makes completing the page’s objective—entering their email address to begin a Netflix membership—very simple for users.
Key takeaway: Provide the required information right from the start to boost conversions.
The word choice on Adobe’s Creative Cloud landing page example, which is seen below, is important to note!
The most engaging and dynamic verbs have been included, such as: create anytime, make it then PDF it, share, paint, get inspired, enhance your abilities, take the risk, step onto the stage, watch, and learn. These words motivate users to act right away.
The key takeaway: Leveraging the right pricing strategies and highlighting them on the landing page boost conversions.
GitHub is a web-based platform that lets developers “build, scale, and deliver secure software,” so it’s not surprising that the company understands how to create a beautiful website and landing pages.
Its “GitHub for enterprises” landing page is an excellent illustration of a visually striking landing page that is also very successful, including as much information as possible to encourage the user to convert.
The key takeaway: Add all the right information to your business landing page to drive conversions.
Blue Apron is a home meal planning and delivery service that provides its clients with a range of subscription options.
The purpose of this landing page is to entice visitors to study the plans to determine which one best meets their needs, and it accomplishes so quite effectively.
The key takeaway: The visuals are so important in a website. And not just visuals but high-quality visuals – attract customers to land, stay, and take action.
When it comes to designing some of the greatest landing pages, Slack consistently scores highly. They are continually optimizing for conversions, which is the most effective technique to find a good landing page. The messaging on Slack’s home page is what sets it unique. The firm wants you to consider Slack as more than just a chat app. These days, it’s much more than that, and this landing page aims to convey that.
The key takeaway: Don’t forget that the actual goal of landing pages is conversions. So, stick to the goal and consistently try to achieve it.
Most people these days have a LinkedIn profile, but only those who are committed to growing in their professions have purchased LinkedIn Premium. For job searchers who want to make a lasting impression on the hiring community, this landing page emphasizes the advantages of upgrading your account.
The key takeaway: When you can’t choose between the two best options, go for both. You don’t need to make a choice(always).
Squarespace is a competitor for the shortest landing page ever. There isn’t much more to it. Yet that does not imply that it is ineffective.
Squarespace wants you to look at the templates instead of trying to get you to register for an account. They must be aware that once you see how user-friendly the platform is and how well-designed the templates are, you’ll be hooked.
The key takeaway: There are different rules in marketing for a reason. And, when you get a chance – apply them to get the most out of it.
Creating an amazing landing page involves creative design, strategic thinking, and persuasive copywriting.
You can create an excellent landing page that drives success in your digital marketing campaigns by drawing inspiration from examples like the ones above and applying effective design principles and data about your target demographic. We hope that these top landing page examples will provide you with ideas for designing a landing page that converts well. To maximize the effectiveness of your landing page, be sure to:
If you are looking to create a specific goal-oriented landing page for your business needs, feel free to reach out to KrishaWeb. We are a leading design and development company – that can help you with the best digital solutions.
Absolutely! One of the best marketing strategies available is landing pages. Landing pages, in contrast to a website’s homepage, are optimized for a single campaign or offer and have an exclusive focus. Landing pages may greatly raise conversion rates by removing distractions and offering relevant data.
A website has many pages and is intended to give visitors information about your business, your goods, and services. In contrast, a landing page is only one page with a more concentrated design and purpose.
Here are some of the things you should avoid on any landing page:
Unnecessary information: Your landing page should only provide information that is necessary to achieve your aim. Thus, try not to include any unnecessary data.
Distractions: Anything that could potentially divert visitors from taking behavior, such as flashing visuals, pop-ups, and excessive content, should be eliminated on your landing page.
Complex Jargon: Make sure you define any jargon you use in your writing. You don’t want guests to be perplexed about what you’re discussing.
Indeed. Your landing page must be mobile-friendly due to the rise in the usage of mobile devices for web browsing. This guarantees that users of any device can navigate and perform the specified action with ease.
Any business with a website should have a landing page that encourages readers to take a specific action, such as booking a demo, phoning for a price, or signing up for an email list.
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