So, what is negative SEO? It refers to simulated link building indicating to Google that you are using Black Hat techniques to boost your rankings. Now, if the luck favors you, nothing may happen. However, if not, Google will penalize the site, or God forbid de-index it completely! Why take a chance, when there are ways to protect your website from such spurious happenings.
Do you want to immunize your new website again negative SEO? Read on to find out NOW!
Establish strong security measures
The best way to prevent negative SEO is to take precautions from the beginning. Just when you are developing a new website, make sure that strong security measures are in place. This will stop hackers from gaining access. Inserting spam links that are not visible may be a big menace. You will receive penalties without even knowing the reason why. Stop this right from the incipient stage and install premium security features.
Creation & use of social profiles
Building an audience, traffic, and links is the best way to deal with negative SEO positively. Using social media is the perfect way to achieve this purpose. A good place to begin will be to create profiles and keep them active. When you are dealing with a new site, you will need nothing more than basic Google +, Twitter, and Facebook combinations.
The aim of this is to create an identity and reputation, which is independent of your website. The simple logic behind this is, however, the negative a SEO attack, it will prove to be futile against a site as reputable and vastly followed as Twitter or Facebook!
Content volume is important
It simply won’t do to undermine the benefits of content on your site. After all, this is the main factor that attracts links to the website, attracts users, and provides value to keep them coming back for more. Every separate piece of content may work as landing page that creates an opportunity to build negative links for Black Hat SEO. You cannot reduce the number of pages to overcome this because having a lesser amount of content may work in the favor of the Negative SEO. Lesser amount of content means the less amount of back links that further put website under the danger of Black hat SEO attack. The larger the volume of content, more will be the number of legitimate links. Naturally, it is quite desirable. So make sure that the content is sufficiently long, high quality, and quite deep to provide great value and unique insight.
Organic back links are still important
Though Google is taking stiff steps to prevent spam link building techniques; Organic links pointing to your website have not lost their importance. Organic links come in different size and from different sources. That naturally helps to build better website authority and diversify the link source. The most common technique of Negative SEO is to reduce the value of the existing link profile website has, by adding low quality links in the profile. If your website will have organic back links from varied domains and anchor text; it will help to balance the link value even if someone adds low quality back links in your link profile.
Disavow the bad links using Google Disavow Tool
It is very easy to control the link profile for webmasters using Google Disavow Tool. You can simply submit the disallow link request along with the list of URLs which you think hurting the website performance and Google will not consider those links. You need to keep close eye on your website backlink profile through Google Webmasters and Google Analytics tools to identify the any change in back link pattern. If you find a sudden increase in the number of back links; it might be an attack of the negative SEOs. What if you find hundreds and thousands of links from only one bad domain? You have no need to collect all those thousands of links but you can simply disallow that specific domain and Google will not consider any link from that domain. It is a great tool to control the back link profile without hurting website ranking and performance.