WooCommerce Statistics You Need to Know in 2024

Did you know?

WooCommerce operates 6.5 million websites, today.

Wondering! Why Such a Massive Use of WooCommerce?

This open-source eCommerce plugin for WordPress offers lucidity and extensive customization capability that enables websites to operate smoothly. Open-source allows website owners to modify and distribute the software for business use. Consequently, WooCommerce emerges as an industry leader among competing e-commerce builder platforms like Magento and Shopify.

So, whether you are a blogger seeking to sell merchandise or a fully operational e-store with multiple sellers and buyers, WooCommerce can help your business attain new heights of success. 

How did it come into existence?

On September 17, 2011, an eCommerce plugin for WordPress CMS was released by WooThemes. This company was founded by Adii Pienaar, Mark Forrester, and Magnus Jepson. In May 2015 it was acquired by Automattic, and the plugin was renamed to WooCommerce. Since then, WooCommerce has gained immense recognition and leads the popularity chart. 

Key WooCommerce Statistics

Since 2015 WooCommerce has achieved milestones and here are a few WooCommerce Statistics to support the fact.

• 6.6 million live websites use WooCommerce, and 5 million online stores have actively installed free WooCommerce plugins to improve their website functionality.   
• In 2023, the WooCommerce platform led the market share with 37.7% followed by Squarespace Online Stores (14.67%) and WooThemes (14.95%). 
• From WordPress.org, the WooCommerce plugin is downloaded 30,000 times, daily. 
• WooCommerce has generated a sales revenue worth $100,000 for 12,639 websites.

WooCommerce Theme Statistics

WooCommerce themes enable companies and individuals to create aesthetically designed e-stores that easily attract targeted audiences and generate thousands of sales revenues.

• WooCommerce Statistics suggests WordPress offers 1,400 WooCommerce themes listed in its directory.
• Additionally, 1300 ThemeForest theme templates are available for users to create their WooCommerce store.

WooCommerce Plugin Statistics

A massive WordPress infrastructure boosts the need to constantly develop innovative WooCommerce plugins that are compatible with third-party software leading to enhanced viability and functionality and viability of the platform.  

• To enrich the user experience, the WordPress plugin directory offers 6000 WooCommerce plugins.
• The official WooCommerce site offers 500+ plugin extensions including both free and paid. 
• Did you Know?: With 40,000+ users Google Analytics tops the WooCommerce extension chart.

Revenue Statistics for WooCommerce

On the front of revenue generation, WooCommerce leads the competition, as it owns the largest market share, globally.

• Today, it generates 7% of global online sales. However, the sales generated exclusively by retail eCommerce websites account for 28%.   
• Interestingly, the market research report indicates that 54 websites powered by WooCommerce exclusively generate a sales revenue worth $1,000,000. Meanwhile, 11,197 websites contribute $100,000 to these sales figures.  
• WooCommerce with its advanced plugin offers integration with 30+ payment gateways for recurring payments along with a subscription-based pricing model. Subsequently, it is adept at handling all types of purchase transactions. 
• According to the co-founder of WordPress, Matt Mullenweg, the WooCommerce revenue generated through plugin sales has milled $30 million in 2019, and surpassed $20 billion in 2020. 
• Further, the Gross Merchandise Volume (GMV) from WooCommerce stores is estimated to be $11.8 billion in 2019.  

These facts suggest that WooCommerce and its plugins are constantly powering e-stores to create an industry worth billions of dollars.

WooCommerce Market share on the web

• With 24 million eCommerce websites across the globe, and 3.5% of them powered by WooCommerce, no wonder it’s a giant in popularity and functionality. 
• With 5,106,506 live websites built on a CMS powered by WooCommerce, it is interesting to note that 30% of online stores, globally, utilize the powerful plugins and mobile applications developed by WooCommerce. Additionally, 93.7% of e-commerce websites hosted on WordPress use the WooCommerce plugin.
• Did You know?: Until today, the WooCommerce plugin has been downloaded 161,908,800 times from the official WordPress.org website, and the journey continues.
• Further, 68% usage distribution for websites that use module or plugin technologies indicates that WooCommerce tops the plugin popularity chart. 

These WooCommerce Statistics support the fact that WooCommerce is the leader in its niche, with its high usage of plugins by active users. 

Location and Language related stats

• WooCommerce has gained immense popularity across demographics and geographies. Consequently, it showcases a brilliant WooCommerce Statistics record for languages and locations. Let’s dive in. 
• Today, WooCommerce supports 67 languages including Albanian, Arabic, Catalan, Chinese, French, Italian, and Spanish.
• 100+ countries use WooCommerce.

Established on the strength of operational WooCommerce websites, the top 5 countries are;  

• United States: 245,287
• United Kingdom: 23,854
• India: 14,655
• Iran: 9,512
• Canada: 8,316

With unfathomable products and extended functionalities, WooCommerce tops the popularity chart for building aesthetically attractive and highly responsive eCommerce stores in several countries. 

Milestones Achieved by WooCommerce

Since its inception in 2015, WooCommerce has worked diligently to overcome challenges to attain its “leader” status, today. It continues to evolve with a dynamic business landscape. Here are a few WooCommerce Statistics that highlight the milestones achieved by the product during its lifecycle.  

• In 2009, Canvas – a top-performing WooCommerce theme was released. 

• In July 2010, Hiro – the WooCommerce brand mascot was launched.

• In August 2011, Swatch – the 100^th theme was released.

• In March 2013, WooCommerce 2.0 was released. This plugin achieved 1 million downloads by June 2013.

• In August 2014, WooCommerce hit quadrupled, with 4 million downloads. By April 2015, it had gained 7 million downloads.

• On August 15, 2013, the 200,000^th order was placed.

• In 2020, WooCommerce sales exceeded the $20 billion target.

• On November 25, 2020, WooCommerce clocked its highest record at 746,601 downloads.

The Future Projections for WooCommerce

As per market research, WooCommerce witnesses a faster growth rate of 13-15% each quarter compared to other eCommerce platforms. Further, 330 websites powered by WooCommerce secure their position among the top 10 million websites, daily.    

With such consistent growth, the future of WooCommerce is promising. In fact, with the eCommerce industry booming, today is the time to invest in WooCommerce for building websites and mobile applications, if you want to reap the rewards in the coming year. 

Conclusion

The statistics and facts testify that WooCommerce is one of the eCommerce platform marketplace leaders. Its innovative, flexible, and affordable plugins assist businesses of all sizes and types to develop attractive websites that instantly demand attention from buyers. 

Wondering how to start your online store? You can use the WooCommerce templates and plugins to create your e-store! 

Alternatively, our expert WooCommerce developers can help you build your online store from scratch or redesign it to scale it for global use! Feel free to get in touch with us, we are just a call away…

Nisarg Pandya

Project Manager

Experienced Project Manager and Scrum Master at KrishaWeb, delivers expertise in Scrum methodologies, Laravel, React.js, UX design, and project management, ensuring efficient project delivery and agile implementation.

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