Shopify vs. WordPress: A Complete Comparison Guide to Get Clarity in 2024

Shopify vs WordPress

New statistics show that ecommerce is booming and it will be growing in the upcoming decade too. Global sales have exceeded half a trillion U.S. dollars by the end of 2022, and they are estimated to climb further toward $5 trillion. With more entrepreneurs jumping on the online business bandwagon, demand for effective and user-friendly website builders has soared. Shopify and WordPress have both become major forces here, but they take different routes in helping people set up online stores.

Here, we’ll compare Shopify vs WordPress in five main categories — elasticity of customization options and compatibility with price shopping rules. Looking at the data and numbers behind these platforms, you’ll know which is best for constructing an online business.

Therefore, let’s jump right in and see which ecommerce platform takes the cake!

Brief About Shopify and WordPress


Shopify is a special e-commerce platform through which companies can build and operate online shops. To set up an online store, it provides every necessary tool and feature without the necessity of having to be a technical expert. A store can be built on Shopify with ease, thanks to an interface that is simple for the user. It offers many different templates and themes, which businesses can use to customize the appearance of their store according to its branding.


WordPress is a flexible content management system (CMS) that can be used to create many different types of websites, including online stores. Flexible and scalable, WordPress is used by businesses of all sizes. It has a large selection of themes and plugins, giving businesses the freedom to tailor their website specifically. For WordPress, there’s also a big crowd of developers who are constantly improving and expanding the system.

Shopify vs. WordPress: Quick Overview

Ease of UseShopify has a simple, user-friendly interface that makes it easy for businesses to establish their online store.WordPress is a little bit more technical and might be better for businesses that require greater options when it comes to customization.
E-commerce FeaturesShopify offers built-in payment gateways and shipping options.On the other hand, WordPress asks you to use plugins for e-commerce services. Moreover, many e-commerce plugins exist for WordPress already. However, the problem is that they may not be as integrated or convenient to use as Shopify.
Themes and Design OptionsShopify’s themes are designed to be e-commerce-ready, your online shop is always professional and performs smoothly.WordPress has a greater number of themes that can be used on many types of websites–including e-commerce stores.
ScalabilityShopify is a hosted platform and, therefore, takes care of all the technical details that go into running an online store. It covers hosting, security and updates. As a result, businesses can concentrate on running their business rather than worrying about technical details.Conversely, WordPress requires businesses to run their hosting and security. Though this allows businesses more control, it requires greater technical knowledge and resources.
SEO and MarketingShopify provides SEO-friendly features so businesses can optimize their websites for search enginesWordPress has a wider choice of SEO plugins, which means that businesses have greater control over their SEO activities. Furthermore, with WordPress, there is greater room for content marketing and blogging, so it’s a good platform choice for businesses that want to adopt more content-driven marketing strategies.
CostShopify vs. building an online store WordPress can change to fit the needs of your business. Shopify provides a variety of pricing plans, with starting prices from as low as $29 per month. This includes hosting, security and support.WordPress, on the other hand, is free to use, but businesses will need to invest in hosting, domain registration, and potentially premium themes and plugins.

Shopify vs WordPress: In Detail Comparison


Regarding e-commerce functionality, both Shopify and WordPress offer powerful features. Shopify is an online platform designed for selling products. An easy-to-use interface and a variety of built-in functions for handling inventory, processing payments and keeping track of orders.

However, WordPress is a flexible system for managing content (CMS), which can be converted into an e-commerce platform with the help of plugins like WooCommerce. Compared with Shopify, WordPress is more flexible when it comes to customization but has a less convenient and hassle-free process for online store management.

Web Hosting

For web hosting, Shopify ranks first. You avoid having to worry about a hosting provider and the details of server configurations with Shopify. They take care of all the technical details of hosting your website, making sure it is quick and reliable.

Meanwhile, with WordPress, you need to find yourself a trustworthy host and handle the server maintenance on your own. On the plus side, this gives you more control over your hosting environment. But such power comes at a price–it also means responsibility and potential technical headaches.

Platform Design and UX

As for design and user experience (UX), Shopify and WordPress are also on relatively equal terms, providing a large number of themes and templates to choose from. But it offers a more curated set of professionally designed themes optimized for e-commerce. The themes are reactive and provide smooth shopping across devices.

In contrast, WordPress features an enormous repository of themes that are suitable for all industries and tastes. With WordPress, you get more opportunities to customize your website’s design, but it requires a higher level of technical expertise.

Storefront Design

Shopify also offers an intuitive and user-friendly interface for storefront design. Its drag-and-drop editor means that you don’t need to know any code at all when customizing your storefront layout, adding products and so on.

WordPress, on the other hand, offers more flexibility and control over design elements. With the help of page builders and plugins, you can create highly customized storefronts with unique branding and functionality. However, this level of customization may require more time and effort.

Ecommerce Functionality

When it comes to e-commerce functionality, both platforms offer essential features such as product management, inventory tracking, and payment processing. However, Shopify excels in providing a seamless and integrated experience. It offers built-in features like abandoned cart recovery, discount codes, and customer reviews, making it easier to drive sales and enhance customer experience.

WordPress, on the other hand, relies on plugins like WooCommerce to add e-commerce functionality. While WooCommerce is a powerful plugin, it requires more setup and configuration to achieve the same level of functionality as Shopify.

Multi-Channel Commerce

If you plan to sell your products on multiple channels, such as social media platforms or marketplaces, Shopify offers a more convenient solution. It provides integrations with popular platforms like Facebook, Instagram, and Amazon, allowing you to manage all your sales channels from a single dashboard.

WordPress, on the other hand, requires additional plugins and integrations to achieve multi-channel commerce functionality.


For instance, in terms of search engine optimization (SEO), both Shopify and WordPress provide the necessary tools to optimize your website for higher rankings on Google. Built-in SEO features include customizable metadata, clean URLs and mobile-friendly themes; Shopify can help your website get more visibility.

In contrast, WordPress provides more flexibility and control over SEO. Plugins such as Yoast SEO enable users to optimize individual pages and blog posts for specific keywords and create XML sitemaps.

Multilingual Sites

Shopify also gives built-in multilingual support if your target audience includes people from different countries or language groups. It is not difficult to create and maintain multiple language versions of your website, which allows you a larger audience. However, this requires additional WordPress multilingual plugins or custom development to make WordPress multilingual.


In terms of support, Shopify and WordPress provide building blocks to help you set up an online business. 24/7 customer support via live chat, email and phone is available from Shopify. They have an exhaustive knowledge base and community forums as well.

On the other hand, WordPress depends on an enormous community of developers and users who offer support via forums, documentation and plugins. The support services for WordPress don’t quite compare to Shopify, but the community is highly active and responsive.

Final Thoughts

Thus, both Shopify and WordPress provide powerful tools for establishing an online store. Shopify is an e-commerce platform with a smooth user interface and many powerful functions. In contrast, however, WordPress offers greater flexibility and customization possibilities for those businesses that prefer more control over their online store. Choose the platform suitable for your online business according to your requirements and preferences.

Girish Panchal
Technical Architect

A Technical Architect, proficient in WordPress, Drupal, Laravel, and DevOps tasks, crafts robust IT solutions with a blend of expertise and versatility in web development and infrastructure management.


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