Yes, we agree with you that website migration is an exciting endeavour, but maintaining or improving your site’s performance is very crucial.
Among the pivotal pre-launch preparations, search engine optimization (SEO) stands out as a vital component. Your preparation and willingness towards the process can significantly influence the final outcomes.
To assist you, we’ve prepared a comprehensive SEO migration and launch preparation checklist.
*Please note that specific steps may vary for each organization. You must contact your technical WordPress VIP expert if you have any queries.
WordPress VIP incorporates essential functions, including security, caching, and dynamic sizing, eliminating all your concerns. As part of the migration process, it offers a temporary convenience URL with a predefined /robots.txt output, that returns:
User-agent: * Disallow: /
These robots.txt rules are there to prevent search engines from indexing the content hosted on the unlaunched production website.
Site speed improvement is a major concern for everyone in order to enhance the overall website performance and that’s why WordPress VIP offers built-in infrastructure features to enhance the site speed, features include:
Furthermore, consistent uptime plays a vital role in SEO. It’s unfair to your business if your website is hosted on an unstable platform, so we recommend WordPress VIP as it stands out above the rest.
Over time, your website (each webpage URL) gains a particular SEO value on the search engine’s index. It is important to protect its credibility when you migrate your site; otherwise, you may experience a drop in traffic. There are multiple ways to avoid a negative effect on your SEO prior to migrating.
It is important to perform your website’s content audit on regular interval so that you can optimize your content performance. And especially during website migration content audit is necessary to identify…
Monitoring content performance before and after launch is important for assessing overall site performance and identifying priority pages for quality assurance checks.
A 301 redirect signals to search engines that a page has relocated. Ideally, you avoid to change your site’s URL structure OR try to change it as little as possible where there is necessity. However, during migration, sometime URL adjustments may be necessary. To facilitate this, you need to implement 301 redirects as needed. On WordPress VIP, we recommend to use Safe Redirect Manager or WPCOM Legacy Redirector, to manage large quantities of redirects.
Ensure effective measurement by verifying the proper installation and functionality of analytics tools before and after your site’s launch. Utilize Google Tag Manager for Google Analytics integration. This proactive approach guarantees you will not lose the crucial data during launch.
On-page optimization is an essential part of ensuring that the SEO performance will be stable during website migration. We recommend to check below aspects first:
Reducing the Time to Live (TTL) of a domain’s DNS records to 300 seconds at least a day before site launch is advised. This short TTL facilitates a quicker update across servers when the IP, CNAME, or A record is modified at launch. As a result, most browsers will redirect to the newly launched site within minutes of its release.
To make your website ready to launch, add your domain to Domains panel of VIP Dashboard.
Prepare for launch by adding your domain to the Domains panel on the VIP Dashboard. Launch of new website is easy with VIP’s Self Launch Tool in VIP Dashboard. On launch day, follow these steps:
Even after successful launch, you must keep SEO in mind as content strategy best practices are ever-changing. But we promise you that WordPress VIP will take care of the structural aspects of your website’s speed and performance.
Always remember, SEO is an on-going process and strategic things need to be evolved and updated as per the real-time updates from Google.
We hope you find this SEO checklist well for website migration to WordPress VIP. Sometimes it seems little tough process to migrate the enterprise websites. But WordPress VIP helps you very well to cope up with that in efficient manner and at certain technical checkpoints you may need the help from WordPress VIP expert, feel free to get in touch with us, we’re just a call away!
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