Google is having 67% of the share of total search market from all search engines. If Google makes any change in the algorithm, it would affect all over the search experience. Google makes around 500 to 600 minor and major changes in algorithm every year. Most of the changes would be minor changes that we cannot identify them. Only major changes come to us are and declared by Google. ...
2014 has been the toughest year for SEOs and Internet marketers. Google updates have made the people spread unnecessary rumors about different SEO techniques. Here we have listed the four most common SEO and Digital marketing myths that every marketer should stop believing to strategies the successful online marketing campaign in 2015. ...
Any business should get the reward of its single penny that has been invested in the business. Investment in marketing of business should be spent in an appropriate way. Nowadays, a business must spare some money on search engine optimization in its marketing plan. Investing in organic SEO is now essential that ever before. SEO is the most important module of the online marketing strategy for any business. ...
2014 was the year of evolutions in Digital marketing. Many new ad formats, platforms and engagement techniques have been discovered. Few of them have succeeded to get a permanent place in digital marketing strategies while few couldn’t. Now it’s the time for 2015 where one has to plan for successful digital strategy from beginning and pay per click is one of those platforms that really deserves the place in your internet marketing plan for 2015. ...
The year 2014 has been the year of an array crucial updates in social media platforms. Myriad of updates have been announced and implemented on major social media networks like Facebook has updated graph search, YouTube allows to make custom channel URL, Instagram adds five new filters to iOSand Android app etc. ...
For all folks who have invested in paid marketing through Google Adword or Bing and haven’t got satisfactory results, this article explains different scenarios on spending smartly on your pay per click campaigns, targeting the right audience, choosing right ad format and bidding smartly to ensure that your PPC campaigns don’t result in a terrible marketing decision for your business. ...
