2014 was the year of evolutions in Digital marketing. Many new ad formats, platforms and engagement techniques have been discovered. Few of them have succeeded to get a permanent place in digital marketing strategies while few couldn’t. Now it’s the time for 2015 where one has to plan for successful digital strategy from beginning and pay per click is one of those platforms that really deserves the place in your internet marketing plan for 2015. ...
The year 2014 has been the year of an array crucial updates in social media platforms. Myriad of updates have been announced and implemented on major social media networks like Facebook has updated graph search, YouTube allows to make custom channel URL, Instagram adds five new filters to iOSand Android app etc. ...
For all folks who have invested in paid marketing through Google Adword or Bing and haven’t got satisfactory results, this article explains different scenarios on spending smartly on your pay per click campaigns, targeting the right audience, choosing right ad format and bidding smartly to ensure that your PPC campaigns don’t result in a terrible marketing decision for your business. ...
