Digital Marketing

GA4 migration has become the talk of the tech town. Expert digital marketers want to switch from Universal Analytics to Google Analytics 4 and they have plenty of reasons for it. First and foremost, Google has announced that UA will not be operational from June 2023. This raises an alert that it’s time to act

We all know that the Artificial Intelligence (AI) market is booming nowadays. The adaption of AI is becoming huge day by day everywhere in automation and data intelligence, which is not limited to any specific industry. As per the report, The global artificial intelligence market size was estimated at US$ 119.78 billion in 2022, and

Successful brands in every industry leverage events to connect with their target audience, educate them about their unique selling proposition, and build brand awareness. The pandemic has brought a shift towards online events. Now that the social distancing measures are relaxed, though, companies tend to use the hybrid model, hosting both virtual and on-site events.

The idea of projecting your business, service and products in a geographical location that is directly reachable by the customer, is a flabbergasting one. It is like offering a lucrative product at a discounted price, especially when the potential customer is in the vicinity. For example, a parent looking for a toy for a kid

Ecommerce personalization is a primary necessity for online sellers who want to make it big in the virtual shopping market. Creating a good-looking, feature-rich eCommerce site is not enough to generate humongous sales. The site needs to offer unique, individualistic experiences to its customers. In fact, it needs to start from scratch and optimize a

If you are planning to launch an Edtech startup that offers an education with the help of advanced technology, then you have landed at the right place. Before plunging into the business, you must know details that may help you sustain and succeed. Being a Startup, it is important that you research beforehand to become

It all starts with Brand Awareness. Yes, if you really want your intended audience to become loyal consumers and brand supporters, you must first make them aware of your presence and purpose. There are several brand awareness strategies, but none of them will help you succeed until you measure or track your progress. Experts suggest

Any business that needs to improve manufacturing ROI should first decide what are ‘returns’ for them. It could be anything from higher revenue, inflated sales, lower cost of production, retention of clients, employee satisfaction to a brand that represents high morals. It could be a few of these factors or all of them. This could

Manufacturing businesses have a vast task at hand to find the right customers, which could be geographically dispersed. If they don’t reach out to these probable customers, they will lose out on a huge chunk of business and a high margin of profits. It is always advisable to dive into unknown territories and create new

It goes without saying that ‘consistently increasing sales is the best result for any manufacturing business.’ However, many times, a manufacturer business loses out due to poor sales strategy or not recognizing the target customers and more. These are the biggest loopholes in any business including those who are into manufacturing. Let us glance through