Small businesses can grow their operations without breaking their banks by relying on inbound marketing. Most entrepreneurs are sceptical of the traditional marketing strategies that use outbound methods such as television commercials. Viewers do not like commercials in between their videos and most find ways of skipping them.
As people, turn sceptical of sales pitches coming from people that they do not trust and do not know. Inbound marketing builds trust and makes it a pre-requisite for sales. This approach focuses on attracting customers with relevant, useful and interactive content. It uses non-interruptive channels like social media, search engines and blogs to build credibility, trust, and attract prospects.
Inbound Pro Tip:
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds TRUST.
Inbound Marketing is…
a better way to market,
a better way to sell, and
a better way to serve your customers.
Today there is rapid acceleration in information creation at a rate of 2.5 quintillion data bytes daily so much so that, 90% data today came about in the last 2 years alone. Modern buyers are powerful because they can get instant information from the web such as detailed reviews, product specifications and pricing. Anything they want to know about services and goods is available with just some flicks of the thumb.
Inbound marketing gives business the power to give consumers or searchers just the answers they need. This helps to build authority, reputation and trust.
A comprehensive survey on consumers and marketers conducted by HubSpot led to some interesting findings.
This includes four steps to transform strangers into visitors and then to leads, customers and finally into brand ambassadors. The steps are the following.
What Expert Says,
Don’t just write about your products or services on your blog. That can immediately alienate anyone who isn’t already close to purchasing. Instead, invest the time in learning about what your target audience is interested in, and develop content that aligns these interests with what your brand can offer. – Karla Cook, a Senior Manager of the HubSpot Blog Team
First, identify the target market and create content that appeals to them. Create a compelling, unique story around the problems they face as this ensures their attention. The delivery platform for content can be videos, LinkedIn, Facebook, blogging, Pinterest, and Twitter. Create a schedule to deliver relevant, engaging, and fresh content consistently. This educates the audience so that they can talk about your brand and educate others getting you more reach, leads, brand authority, and more customers.
When setting the goal make it SMART standing for a goal that is Specific, you can Measure, Attain, and that is Relevant and Timely.
Segment the buyer persona to tailor the promotional message so that visit-to-lead conversions, click-through-rates, and similar marketing metrics are successful. You are able to establish an offer based on their needs.
Persona Development Checklist: Here is a checklist for the brands and their customers when setting up a new campaign as an example.
Resources for Persona Development
The world of digital marketing is ever-changing — businesses constantly need to ensure their digital strategy remains relevant to their target audience. – (Kristen Baker, an Associate Content Strategist at HubSpot)
About 3 billion people on social media globally understand how to market their brand or business on various social platforms which is an integral part of success achievement. Explore here platform-wise social media statistics brought to you by Hubspot.
Content marketing is for creating and sharing relevant well-written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. These Content marketing statistics inform your strategy and provide insight into the ways other content marketers are solving the pain points of their target audience and generating leads.
Lead generation is how your business attracts and converts those prospects who are interested in your brand, products, or services. It’s an integral part of every consumer’s journey to becoming a customer. With lead generation statistics, you’ll discover how other marketers are using the process to reach their goals related to converting more prospects and leads into paying customers.
For any successful inbound program, tools are necessary. With a variety of options available, you are free to test and explore these to realize the remarkable benefits for your small-scale business. Most offer a forever-free solution or free trial so the associated risks of use are low. These tools supercharge marketing campaigns once you command grasp of the essential inbound principles and key objectives of the buyer’s journey – Attract to Convert and Delight.
Then, what are you waiting for! Get in touch with Inbound Marketing Agency.
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