Online businesses need a software application, known as an eCommerce platform, to manage the features, operations, sales and marketing of the eCommerce website. You have to select the right type of platform before building an eCommerce website for your business.
Below are the selection criteria of a suitable platform for an Ecommerce Store…
Okay, so let’s come to the main point…
The trend of online trading was initiated by NetMarket in 1994 and this website is still in operation. With the increasing demand for online trading over the past decades, there are approximately 12-24 million active eCommerce websites. Therefore, the competition is fierce. The demand for online trading has increased significantly over the past two years due to the pandemic.
Therefore, it is essential to pay attention to the design of an eCommerce store if you want to move ahead of the competitors. This is the process of developing user-friendly online stores for businesses where they can sell products or services to the target customers. Designing an eCommerce website is not easy. You have to ensure that the content and the products are properly arranged and displayed on the website and can be easily found by the visitors.
Using high-quality eCommerce website designing, you can ensure –
On the other hand, you will lose target customers to competitors due to the substandard design of the eCommerce site. Therefore, it is important to let web experts design your website.
If you want to build a unique eCommerce website that represents your business to the target customers and guarantees user satisfaction, then your online store has to include the following features.
You will be losing a large number of customers to your competitors if your eCommerce platform is not mobile responsive since 46% of the consumers use Smartphones for shopping. They use Smartphones to complete the entire purchase process and will walk out of an eCommerce store that is not mobile responsive. Therefore, you will be missing a lot of sales.
If your eCommerce website is responsive, then visitors can easily navigate through the website, find the products of their choice and can easily perform all the tasks on all types of internet-enabled devices.
It is essential for every eCommerce website to have unique features in order to look different from the competitors’ websites. It is essential for eCommerce websites to have beautiful typography, pleasant iconography, convenient layout, crisp visuals and other design elements. You cannot create a unique identity for your eCommerce store if the eCommerce platform does not have features for customization and unique ready-to-use templates.
You will lose visitors if the navigation buttons are difficult to understand or use. They are UI elements that visitors use in order to visit a particular page on a website or to perform a particular task. The header navigation menu, filters, on-site search button, footer and product category pages are a few examples of navigation on a website. You cannot convert the visitors to your website into customers if you cannot create user-friendly and personalized navigation paths.
If the visitors to your website are satisfied, they will become customers. The satisfied customers may turn into loyal customers and recommend the store to others. Thus, it is essential to ensure user satisfaction.
It is possible to develop products that deliver relevant and meaningful experiences to the users with the help of UX design. It plays an important role in ensuring that a website is intuitive, user-friendly, reliable and navigable alongside being functional and featuring unique looks. Therefore, you will notice an increase in conversion rate, receive positive reviews about your eCommerce store, recommendations from your customers and an increase in sales.
You can determine if an eCommerce platform is user-friendly based upon the following tips.
It is important to remember that a substandard CMS/CDN or hosting provider may cause the product videos to load slowly. This will result in a slow loading speed.
The target customers are different for B2B and B2C businesses.
Therefore, the first rule of designing a high performing eCommerce website is to understand the demands of the target customers and to identify the most effective way to reach them.
Important features to keep in mind when designing eCommerce websites for B2B or B2C businesses –
The consumers of both B2B and B2C businesses are driven by their needs when planning to purchase a product or retain a service. However, their motivations are different behind these needs.
It is important for all types of eCommerce websites to be using UX Design. However, the eCommerce websites of B2B and B2C businesses have a few differences with respect to UX requirements.
The purchase process involves purchasing agents/decision-makers as well as end-users. Their eCommerce sites have to use interactive tools, different types of content and marketing assets to engage, inform and support the consumers. You have to use them to demonstrate how the products can satisfy the unique needs of an organization.
The purchase decisions are driven by emotions, events or immediate need. B2C customers will constantly explore the products. They are ready to accept lucrative offers immediately after finding it. It is essential for the eCommerce websites of B2C businesses to cater to this sense of urgency of the consumers and to speed up the discovery.
Types of Ecommerce Business Models to Launch Your Business in 2022
An e-commerce website has to include the following features.
The homepage works as the digital storefront for any business. You have as little as 3 seconds to make an impression when someone visits the store. Therefore, you have to be strategic when selecting the design elements for the homepage of your eCommerce website. It may include –
The look of your homepage will depend upon your industry as well as your customers’ preferences.
Category pages play a vital role in improving the user experience and are essential for better SEO (search engine optimization). Therefore, it is essential for the category pages to have the following features.
It is equally important to ensure that the category pages fit relevantly into a website’s overall information architecture.
An eCommerce site’s traffic and conversion rate will never improve if the product pages do not include the following features.
It is possible to lower the rate of website abandonment by improving the appearance and flow of the checkout page.
The ‘About Us’ page is as important as any other page on the eCommerce site for both B2B and B2C businesses. However, it is more important for the B2B businesses to properly design the ‘About Us’ page since this is the first page that is visited by the business buyers. You may follow these tips to build an attractive ‘About Us’ page for your eCommerce site.
You may follow these tips to create an excellent on-site search experience.
If you want to lower the possibility of customer churn, then keep the log-in forms short and avoid including unnecessary steps.
You have to properly build an e-mail list in order to ensure a successful e-mail marketing campaign. To encourage subscription for your eCommerce site,
You may provide the first-time shoppers with a discount on product price to encourage subscription.
The cost of designing an eCommerce website depends upon the number of products as well as its functionality. For example,
You have to spend less in order to maintain eCommerce websites with less functionality and vice versa.
Breakdown to Ecommerce Website Design Costs
You will find the breakdown of eCommerce website costs from this table.
|ECOMMERCE COST FACTOR||AVERAGE PRICE|
|Number of pages||$1000-$2000 per 10 pages|
|Web design Agency||$3000-$100,000|
|Freelance Web Designer||$500-$5000|
|Website Copy||$50-$500 per page|
|Content management system||$2000-$25,000|
|Ecommerce SEO||$750-$5000 per month|
|Domain Name||$0.95-$12 per year|
|Website Maintenance||$15,000-$30,000 per year|
|Hosting||$75-$10,000 per year|
Its main objective is to cater to the needs of the businesses. The minimalist design style of this website is appreciable. It guides the target customers through the services and sales funnel with no complicated steps and makes sure that the process is not tiresome for the busy customers to prevent abandonment.
Amazon has become the largest B2C website in the world because it makes it easier and simpler for consumers to search, select and purchase the desired products. On the other hand, consumers can select the right item according to their requirements due to the high quality of the content.
This online auction portal is popular around the world due to its streamlined and user-friendly website design.
The superior design quality of Fiverr makes it easier for individuals to promote their expertise to various businesses. Therefore, Fiverr has become more popular than its competitors.
In a nutshell, the success of an eCommerce website’s design depends upon iteration.
You can concentrate on the creative part of the eCommerce website designing process if an ‘eCommerce platform’ provider helps you out with the functional requirements. There is plenty of scope for design variations when creating an online shopping portal for your business. If you are looking for an all-in-one eCommerce Solutions Partner feel free to get in touch with our eCommerce Experts at KrishaWeb. Or Just drop an email to us, we will have a problem-solving discussion with you…
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